Do you receive too many emails a day? I bet there are some you look forward to getting, some you open and read, and others you scan or just delete without opening.
Think about the emails you do open and read – why? Is it because you know the sender or maybe the title looks interesting?
Here’s my approach to Email Marketing you may find helpful. Start by identifying your target audience, their pain points, their values and what’s important to them. Then, identify the purpose of your email and how it fits into the bigger picture of generating leads and customers for your business. The next step is to write copy and create offers that will be of benefit to both your business and your prospects.
And here’s my 5 ways to succeed at email marketing:
Do you have anything add to this list? Or do you have some questions? Please share them in the comment section below – we respond to all comments.
This ebook is a practical guide to the steps you need to take to attract the 'right' visitors to your website and how to convert them into leads and customers.
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