Are you drowning in information, new ideas and ways to grow your business?
It seems everyone is an expert in SEO and Social Media, making it difficult for small business owners to break through the noise, and know to whom they should listen.
The purpose of this article is to share my favourite inbound marketing articles of the week, from the thought leaders I have grown to trust over the years.
Social Media An Important Part of SEO
The first is an an article published on Social Media Examiner's blog about using social media for search engine optimisation. Social media is becoming and increasingly important element for search, so if you've been avoiding Facebook or not sure what to do with Google+, you could be harming your search ranking results. This article provides a great insight into the growing importance of social media for seo, sharing tips on what to do and why. 3 Ways To Use Social Media To Improve Your Search Rankings
Improving Email Deliverability
Email marketing is a tricky one and must be done correctly otherwise not only will you waste time and money, you run the risk of doing your brand a lot of damage. I love these 5 Tactics that were published on MarketingSherpas blog this week, to improve deliverability because the tactics they share also align with a marketers objective to build trust and authority with their audience - not getting short term results that look good on graphs that can damage their reputation and brand. Email Deliverability: 3 Tactics For 99% (or greater) Deliverability Across Millions of Subscribers
Learn How Calls To Action Can Improve Your Lead Generation [examples]
Your Calls To Action (CTA) are key to your lead generation success. They must be compelling, clear and attractive. If you're looking for creative ideas, clever use of words or just how to improve your current CTAs check out this article for inspiration. On Impact's blog this week they shared 15 Great Examples Of Calls To Action For Lead Generation
I hope you find these articles helpful as you seek marketing inspiration to improve your lead generation and conversion goals.
And just in case you missed our articles this week here they are... Have a fab weekend!