Marketing automation is a hot topic for marketers right now – terms related to marketing automation are lead nurturing and email marketing. If you’re a subscriber to my blogs you know I often write about lead nurturing and how to nurture your leads to get them sales ready. So when I heard about the 10 Commandments of Marketing Automation I was curious to learn more.
Marketing automation by definition enables you to trigger messages based on a visitor’s actions on your site, ideally sending messages when they are most relevant.
So what did I learn reading the 10 Commandments of Marketing Automation?
Firstly, I learned that marketers need to be smarter. They need to change their strategies to be better aligned with their prospects, leads and customers needs.
Secondly, I learned that marketing automation is a tool that can help marketers get better results. A successful marketing automation strategy will - reflect the changing and evolving customer, and enable you to run the type of marketing programs that won’t make you feel slimy. However, without smart, tailored, useful content – marketing automation is just an intelligent spamming tool.
And finally, The 10 Commandments of Marketing Automation provided me with the guidelines and tactics needed to implement a successful marketing automation. If you want to be a better marketer, and grow your business based on providing value and happy customers then I strongly recommend you download 10 Commandments of Marketing Automation ebook.