Marketing automation is a hot topic for marketers right now – terms related to marketing automation are lead nurturing and email marketing. If you’re a subscriber to my blogs you know I often write about lead nurturing and how to nurture your leads to get them sales ready. So when I heard about the 10 Commandments of Marketing Automation I was curious to learn more.
Marketing automation by definition enables you to trigger messages based on a visitor’s actions on your site, ideally sending messages when they are most relevant.
So what did I learn reading the 10 Commandments of Marketing Automation?
Firstly, I learned that marketers need to be smarter. They need to change their strategies to be better aligned with their prospects, leads and customers needs.
Here are 7 key messages I took away from the ebook that will influence my marketing strategies for 2012.
Gartner Research projects that by 2020 customers will manage 85% of their relationships without talking to a human.
The role as marketer should be to help customers get all of the information they need and ease their decision process.
Many marketers stop targeting communications after the lead has converted into a customer, missing opportunities to deepen the customer relationship and drive repeat purchases and up grades.
Marketing should continue to personalize communications based on customer experiences.
Marketing should provide leads and customers with exactly what they need and nothing more. It should be interesting, relevant and useful.
Marketing needs to match the expressed interests of the recipients.
Marketing isn’t about rushing your leads or moving them into another topic area before they’ve demonstrated interest in it.
Secondly, I learned that marketing automation is a tool that can help marketers get better results. A successful marketing automation strategy will - reflect the changing and evolving customer, and enable you to run the type of marketing programs that won’t make you feel slimy. However, without smart, tailored, useful content – marketing automation is just an intelligent spamming tool.
And finally, The 10 Commandments of Marketing Automation provided me with the guidelines and tactics needed to implement a successful marketing automation. If you want to be a better marketer, and grow your business based on providing value and happy customers then I strongly recommend you download 10 Commandments of Marketing Automation ebook.