This is the first in a two-part series exploring how the Inbound Sales Methodology will help you optimise your sales funnel.
In 2007 I was introduced to a new movement in marketing: Inbound Marketing. It turned the traditional marketing model on its head, using content to organically attract customers to businesses rather than forcing messages onto them.
Topics: Inbound Sales, Get Customers
According to HubSpot’s 2016 State of Inbound report, one of the key priorities for sales in 2017 is improving the efficiency of the sales funnel. Whether you’re reviewing an existing sales process or developing one for the first time, successful outcomes depend on having access to the right technology.
Topics: Inbound Sales, Sales Enablement, Get Customers, CRM
The disconnect between sales and marketing has been around since the advent of modern business. While some progress has been made, 20% of companies still report misalignment between the two departments, according to HubSpot’s State of Inbound 2016 report. While ‘misalignment’ doesn’t exactly mean ‘war’, it does mean that the two are not cooperating as they should, and this could affect your ability to win more customers.
Sales Enablement has emerged as one of the most pressing priorities for the modern marketer. According to HubSpot’s 2016 State of Inbound report, 32% of marketers rate it as a major focus for 2017. Overall it’s the fifth highest priority for the sector, the first time Sales Enablement has ever appeared in the survey results.
In the same report, only 2% of Inbound Marketers and 3% of Outbound Marketers said sales enablement was overrated.
From relative obscurity Sales Enablement now occupies a large space on the Inbound Marketing radar.
Topics: Sales Enablement, Get Customers, Marketing and Sales Alignment
Reducing overheads, especially costs associated with generating leads and customers, can mean the difference between closing the doors or having a profitable business for SMEs. If reducing cost per lead and cost per acquisition, without affecting revenue, is a top priority for your business in 2017 – you’re not alone.
Topics: Marketing ROI, Get Customers, Get Leads
There was a time, not all that long ago, when milkmen would go from door-to-door delivering glass bottles of milk to Australian homes.
Topics: Inbound Sales, Get Customers, CRM
The humble blog. What started as a hobby in the late 90s has become a complete marketing revolution. From Fortune 500 companies to sole traders, blogging has become one of the most fundamental ways to market to new and existing customers.
Topics: Blogging, Get Customers, Get Leads
“Today it’s not about ‘get the traffic’ – it’s about ‘get the targeted and relevant traffic.” – Adam Audette
Topics: Content Marketing, Buyer Persona, Online Marketing, Get Customers
