Inbound Marketing Blog

As Google continues to update their algorithms; Panda, Pengiun, and the latest Hummingbird are you one of the many small business owners and marketers confused about what to do?

SEO, or search marketing, for small business owners and marketers is necessary for survival and long term success. But for many it's frustrating, confusing, and just when you think you understand SEO – search engine optimisation, Google announces a new update to their search algorithm, the latest being Penguin 2.0.

With Google continually making changes to their search algorithm, it’s difficult for marketers to know which are the best tactics for SEO. And as a marketer the last thing you want to do is spend your time studying SEO and changing tactics every time Google makes a change to their algorithm.

As part of your marketing for 2013 showing up in search results, for the keywords your prospects' search is important. Knowing how to do this, is a frustration that many small business owners, and marketers experience.– so they hire an SEO “expert” to help them without really understanding what the SEO “expert” is doing.

The purpose of this article is to help small business owners, and marketers understand enough about SEO so they can implement an effective SEO Strategy as part of their lead generation for 2013. Or at the very least know what their SEO consultant is doing, or should be doing.

Google does it again - more changes to it's algorithm in an attempt to reward quality, reputable sites and penalise poor quality and spammy sites. Learn more about these updates here.

A couple of days ago I sat in on a webinar by Rand Fishkin CEO of SEOmoz (@randfish) and Dharmesh Shah CTO from HubSpot (@dharmesh), where they revealed the findings from an SEO Industry Survey, and shared their thoughts on the future of SEO, in The State of SEO and Internet Marketing 2012.

Google is actively improving it's algorithmn to improve user experience. Maybe you've heard about Google's Pengiun or Panda updates of recent. In essence they are encouraging marketers to focus on the user experience rather than trying to "trick" the search engines with low quality links, link farming and other tactics that are now penalised by Google.

Are you drowning in information, new ideas and ways to grow your business?

It seems everyone is an expert in SEO and Social Media, making it difficult for small business owners to break through the noise, and know to whom they should listen.

The purpose of this article is to share my favourite inbound marketing articles of the week, from the thought leaders I have grown to trust over the years.

Would you like to learn how to get better at marketing your business?  The key is to have prospects find you when they are looking.The first step is to determine where your target audience searches for your product or service?

Search Engine Optimization (SEO) as been a major focus for marketers over recent years. Implementing the tactics to get on the front page of Google for keywords has been key. But with all the changes to Google’s algorithm, and the increase in social media –  how important is SEO for marketing success today?

Showing up in search results for your keywords is just as important today, as it always has been. What has changed is Google’s ability to reward valuable sites and penalize the sites using ‘black hat’ tactics trying to scam or pay their way to the top of searches, with schemes like “link farms”. Thankfully those days are over!

SEO today is about the user experience – your prospects, leads and customers. Here are a few simple tips to remember:

1.    Write content for your audience, not the search engines.
2.    Use keywords your audience uses.
3.    Publish content your audience will want to share.
4.    Publish content on your website regularly – weekly at a minimum.
5.    Make it easy for your audience to share content with their network.

Over the years I've written several articles on SEO, the most recent covering the latest updates from Google. To make it easy for you I've compiled a list of my top 5 articles - see list below.

Do you have any questions about SEO and how it can help your marketing? If so please use the comment section below.

In recent months Google has introduced changes to their algorithm to penalize sites trying to “trick” the search engines, and reward the sites who are focused on the customer experience and publish quality sites.

I've published many blog articles on choosing keywords so I won’t go over that again, at the end of this article you’ll find links to those articles.  So let's assume you have your list of keywords, you even know where and how to use your keywords, but you’re struggling with the implementation. How do you make it happen?