SEO, or search marketing, for small business owners and marketers is necessary for survival and long term success. But for many it's frustrating, confusing, and just when you think you understand SEO – search engine optimisation, Google announces a new update to their search algorithm, the latest being Penguin 2.0.
With Google continually making changes to their search algorithm, it’s difficult for marketers to know which are the best tactics for SEO. And as a marketer the last thing you want to do is spend your time studying SEO and changing tactics every time Google makes a change to their algorithm.
The purpose of this article to help marketers stay up to date with the latest, recommended best practices for SEO.
Matt Cutts, Head of Search Spam Google recommends marketers should stay focused on:
He goes onto say… “if you're publishing high quality content then you have nothing to worry about.”
Google’s latest update Penguin 2.0 (Penguin 4) rolled out May 22, 2013. The purpose isn’t to continually change the goal posts to frustrate marketers, but to catch out those trying to trick search engines with what Google calls “black hat web spam.” Google is getting better at rewarding sites that focus on their audience, and penalising sites that don’t benefit users. Marketers that try to trick the search engines with web spam tactics like keyword stuffing and link schemes just to boost their rankings are being targeted.
Google is rewarding sites with:
This may sound great from a strategic perspective - but the challenge for many marketers and small business owners is knowing what to write, how to write and finding the time.
Below I've shared links to related articles and templates that will help you implement recommended SEO practices.