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Inbound Marketing Blog

4 Step SEO Action Plan for Small Business Marketing

Posted by Stacie Chalmers on 09-May-2012 23:14:00

writing content for SEO

In recent months Google has introduced changes to their algorithm to penalize sites trying to “trick” the search engines, and reward the sites who are focused on the customer experience and publish quality sites.

I've published many blog articles on choosing keywords so I won’t go over that again, at the end of this article you’ll find links to those articles.  So let's assume you have your list of keywords, you even know where and how to use your keywords, but you’re struggling with the implementation. How do you make it happen?

Here are 4 steps to help small business marketers with their SEO

Don't forget to download the content calendar the link is at the end of this article.

  1. Write 2-3 blog articles per week. Google looks for frequently updated websites, new content – blogging is the perfect tactic for this. If you don’t have the time for 2-3 blog articles, just write one and be consistent. The key is to have a calendar with topics so you can write ahead of schedule. Ive included links to helpful articles on how to come up with blog titles, and content calendars below.
  2. Write a press release once a month. Hyperlink keywords in these articles that link back to the relevant page on your website. Write about product launches, new clients, industry trends, company news. If monthly isn’t realistic for you try quarterly. 
  3. Write a guest article for an industry site, or local news site, monthly. This maybe easier said than done. Take some time to research the sites your target audience would frequent and if they have a blog approach them about contributing an article once a month. 
  4. Publish a link on each of the social media sites you use for your business, daily. Keep your audience engaged and interested in your articles – the links should be from your company and other sources. Make sure that a couple of the links point back to your website, either your blog, a specific landing page or web page.

Additional resources to help you with SEO

26 SEO Tips To Help Small Business Marketers Get More Traffic

4 Content Marketing Templates To Plan 90 Days of Marketing

7 Tips To Help You Discover The Keywords That Will Generate Leads

Download this content calendar to help you plan and manage your content

Click me

Other Articles You May Find Helpful:

Topics: Small Business Marketing, SEO


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