Google does it again - more changes to it's algorithm in an attempt to reward quality, reputable sites and penalise poor quality and spammy sites. Learn more about these updates here.
As a marketer are you keeping up with the constant changes Google are making to search results? Does this change your marketing tactics, or do you pay an SEO expert? Are you aware that traditional SEO tactics may be hurting your search results in Google?
My concern is that many business owners and marketers don't really understand SEO or they have misconceptions about effective tactics to help them rank in Google search results.
Marketers claiming ignorance about SEO could be doing their website extreme harm. If staying up to date with SEO, or understanding the details of Google's changes are lost on you - then at the very least understand at a high level what they are trying to acheive, and know what SEO tactics Google recommends to improve your search results.
7 Things To Help SME Marketers Understand Google and SEO:
7 SEO Marketing Tactics To Help SME Marketers Improve Their Search Rank
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