Google is actively improving it's algorithmn to improve user experience. Maybe you've heard about Google's Pengiun or Panda updates of recent. In essence they are encouraging marketers to focus on the user experience rather than trying to "trick" the search engines with low quality links, link farming and other tactics that are now penalised by Google.
So what should business owners and marketers do, if they want to increase their rank in Google search to drive more traffic to their website? Here's a simple SEO Action List for business owners and marketers:
- Don't use an SEO consultant unless you understand what they're doing.
- Don't focus on the search engines, focus on your target audience.
- Write like an educator or teacher, not a marketing or sales professional.
- Know your different buyer personas. If you don't know how to do this visit this blog on Buyer Personas.
- Compile a list of keywords, words your prospects use. Learn more about keywords here.
- Use your keywords in the blog title and meta description.
- Write 3 blog articles per week. Learn more about blogging here.
- Have social media share buttons on your blog articles.
- Find and connect with your prospects on social media, choose the right site(s) for your business; Facebook, LinkedIn, Twitter, Google+ and Pinterest. Understand Social Media Marketing here.
- Engage, daily, with your audience on social media, get involved with online discussions, or start your own.
- Share your blogs on social media as they are published.
- Create an ebook or how to guide each month.
- Publish your ebook or guide on social media.
- Ask your network to comment on your blog and share your articles and ebooks.
- Write guest blog articles for other companies and associations that have the same target audience.
- Publish a press release monthly, to promote your monthly ebook or special.
Learn More Here:
SEO Resources For Marketers Who Want To Do It Right
4 Step SEO Action Plan for Small Busines Marketing
Learn The Inbound Marketing Approach To Meaningful Engagement
