There’s no denying that technology plays an increasingly important role in our day-to-day lives. Already, it seems like the line between our online lives and our real lives are starting to blur. So what does this mean for you as a marketer or as a small business owner? It means you need to go ‘holistic’ – and by this we mean you need to adopt an omni-channel experience.
In case you missed last week’s blog, we introduced the emerging concept of Inbound Sales. It’s a proven methodology for developing a sales process that matches how people buy. This methodology has been built on the premise that the modern buyer is no longer reliant on salespeople to get all the information they need to make a purchase.
Topics: Inbound Sales, Buyers' Journey
