Successful marketers know the key to getting results in the digital age is in connecting with their buyers at each stage of the customer journey. The State of Marketing 2016 study conducted by Salesforce revealed 88% of top marketers say a customer journey strategy is critical to the success of their overall marketing. The study also revealed that the top concern for high performing marketing teams this year is keeping pace with their customers.
There’s no denying that technology plays an increasingly important role in our day-to-day lives. Already, it seems like the line between our online lives and our real lives are starting to blur. So what does this mean for you as a marketer or as a small business owner? It means you need to go ‘holistic’ – and by this we mean you need to adopt an omni-channel experience.
In case you missed last week’s blog, we introduced the emerging concept of Inbound Sales. It’s a proven methodology for developing a sales process that matches how people buy. This methodology has been built on the premise that the modern buyer is no longer reliant on salespeople to get all the information they need to make a purchase.