--- title: Inbound Marketing Blog Australia - The Inbound Marketing Company | Content Marketing (2) description: Content Marketing | Get answers, tips and advice on marketing that works and grow your business (2) --- [![TIMCO](https://www.theinboundmarketingcompany.com.au/hs-fs/hubfs/TIMCO_ASSETS/timco-logo.png?width=268&height=92&name=timco-logo.png "TIMCO")](https://www.theinboundmarketingcompany.com.au/) - [About](https://www.theinboundmarketingcompany.com.au/inbound-marketing-consultant-australia) - [Services](https://www.theinboundmarketingcompany.com.au/inbound-marketing-services) - [Clients](https://www.theinboundmarketingcompany.com.au/inbound-marketing-clients) - Resources - [Buyer Persona](https://www.theinboundmarketingcompany.com.au/buyer-persona) - [Inbound Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing) - [Content Strategy](https://www.theinboundmarketingcompany.com.au/content-strategy) - [HubSpot](https://www.theinboundmarketingcompany.com.au/hubspot) - [Blog](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog) - [Contact](https://www.theinboundmarketingcompany.com.au/inbound-marketing-solutions-contact) # Inbound Marketing Blog [![](https://www.theinboundmarketingcompany.com.au/hubfs/TIMCO_image_Contentpublish.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/5-things-every-small-business-should-know-about-publishing-online-content) ## [6 Things Every Small Business Should Know About Content Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/5-things-every-small-business-should-know-about-publishing-online-content) To thrive in today’s competitive environment, small businesses are experimenting with content and various publishing platforms to find new ways to get ahead. With more creative tools available than ever before – small business owners face a complex environment of opportunities and challenges.  [Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/5-things-every-small-business-should-know-about-publishing-online-content) Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 05 August 2016 07:00:00 Topics: [Content Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-marketing), [Small Business Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/small-business-marketing) [![](https://www.theinboundmarketingcompany.com.au/hubfs/bigstock-Businessman-Pushing-Button-Pub-70672729.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-to-choose-the-right-publishing-platform-for-your-small-business) ## [How To Choose The Right Publishing Platform For Your Small Business](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-to-choose-the-right-publishing-platform-for-your-small-business) The rapid growth in online usage has presented small businesses with a dizzying number of new platforms and avenues to reach their customers. It seems that anyone with an internet connection can potentially reach millions of people. But where should you channel your content marketing efforts? [Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-to-choose-the-right-publishing-platform-for-your-small-business) Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 28 July 2016 07:00:00 Topics: [Content Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-marketing), [Small Business Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/small-business-marketing) [![](https://www.theinboundmarketingcompany.com.au/hubfs/BLOG_IMAGES/business-men-having-a-discussion.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/the-business-benefits-of-buyer-personas) ## [The Business Benefits of Buyer Personas](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/the-business-benefits-of-buyer-personas) I was recently conducting a series of interviews for a new client, speaking with their customers and resellers to help prepare an Inbound Marketing Strategy.  [Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/the-business-benefits-of-buyer-personas) Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 19 May 2016 07:00:00 Topics: [Content Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-marketing), [Buyer Persona](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/buyer-persona) [![](https://www.theinboundmarketingcompany.com.au/hubfs/BLOG_IMAGES/small_business_australia_.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/5-reasons-why-smes-are-more-likely-to-adopt-inbound-marketing) ## [5 reasons why SMEs are more likely to adopt Inbound Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/5-reasons-why-smes-are-more-likely-to-adopt-inbound-marketing) Research conducted by HubSpot for its 2015 State of Inbound Report showed that three out of 4 marketers across the globe prioritise an inbound approach to marketing.  [Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/5-reasons-why-smes-are-more-likely-to-adopt-inbound-marketing) Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 21 January 2016 10:00:00 Topics: [Inbound Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing), [Content Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-marketing), [State of Inbound](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/state-of-inbound) [![](https://www.theinboundmarketingcompany.com.au/hubfs/BLOG_IMAGES/How_To_Align_Content_Marketing_To_Your_Customers_Buying_Process.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-to-align-content-marketing-to-your-customers-buying-process) ## [How To Align Content Marketing To Your Customers’ Buying Process](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-to-align-content-marketing-to-your-customers-buying-process) In my earlier post "[Identifying Your Buyer Persona: 8 Questions You Must Ask](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/identifying-your-buyer-persona-8-questions-you-must-ask)", I outlined the steps involved in identifying your ideal customer and the factors that influence their buying criteria. [Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-to-align-content-marketing-to-your-customers-buying-process) Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 29 October 2015 10:00:00 Topics: [Content Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-marketing), [Buyer Personas](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/buyer-personas) [![](http://s3.amazonaws.com/cdn1.hubspot.com/StockImages/People%20Together/7K0A0533.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/identifying-your-buyer-persona-8-questions-you-must-ask) ## [Identifying Your Buyer Persona: 8 Questions You Must Ask](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/identifying-your-buyer-persona-8-questions-you-must-ask) The key to successful marketing is both staggeringly simple, and utterly complex: understanding your buyers. [Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/identifying-your-buyer-persona-8-questions-you-must-ask) Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 22 October 2015 10:00:00 Topics: [Content Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-marketing), [Buyer Personas](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/buyer-personas) [![](https://www.theinboundmarketingcompany.com.au/hubfs/BLOG_IMAGES/Align_Your_Content_To_These_3_Stages_Of_The_Buyers_Journey_To_Boost_Conversions.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/align-your-content-to-these-3-stages-of-the-buyers-journey-to-boost-conversions) ## [Align Your Content To These 3 Stages Of The Buyers Journey To Boost Conversions](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/align-your-content-to-these-3-stages-of-the-buyers-journey-to-boost-conversions) Is your content attracting people who are likely to buy from you? Is your content aligned with information they’re looking for at different stages of the buying process? A challenge many small businesses face is publishing content their prospects are looking for online. Creating a buyer persona, a detailed description of someone who is likely to buy from you, will provide insight into what information your prospects are searching online. [Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/align-your-content-to-these-3-stages-of-the-buyers-journey-to-boost-conversions) Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 15 July 2015 10:00:00 Topics: [Content Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-marketing), [Buyer Personas](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/buyer-personas) ## [Content Marketing v’s Context Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/118317/Content-Marketing-v-s-Context-Marketing) ![Its all about the context marketing](https://www.theinboundmarketingcompany.com.au/hs-fs/hub/62170/file-294816644.jpeg "Its all about the context marketing")For most marketers the term ‘Content Marketing’ is not new. It’s an important online marketing strategy that includes:  - Daily, social media engagements and sharing - Weekly, publishing educational blog articles - Monthly, producing instructional videos - Quarterly, guides and ebooks for lead generation and thought leadership - And of course, regular emails for lead nurturing [Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/118317/Content-Marketing-v-s-Context-Marketing) Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 12 September 2013 07:08:00 Topics: [Content Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-marketing), [Context Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/context-marketing) [![](https://www.theinboundmarketingcompany.com.au/hs-fs/file-31374782-png/images/digital_marketing.png)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/115222/How-Marketers-Can-Adapt-To-Digital-Marketing-Successfully) ## [How Marketers Can Adapt To Digital Marketing Successfully](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/115222/How-Marketers-Can-Adapt-To-Digital-Marketing-Successfully) Surely it can’t be that hard? All marketers need to do is hire someone who understands how to create a website or banner image and move our advertisements from print to digital – right? Hands up, if as a marketer, this has been your approach to marketing in the digital age? Maybe you introduced email marketing and created a Facebook page. And it’s possible you’re seeing results, but more than likely you’re not, and you’re spending more time and money than ever before, with fewer leads and customers. [Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/115222/How-Marketers-Can-Adapt-To-Digital-Marketing-Successfully) Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 30 April 2013 21:26:00 Topics: [Content Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-marketing), [Digital Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/digital-marketing) [![](https://www.theinboundmarketingcompany.com.au/hs-fs/file-23117064-png/images/make_marketing_people_love.png)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/114033/Improve-Your-Content-Marketing-With-Some-Love) ## [Improve Your Content Marketing With Some Love](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/114033/Improve-Your-Content-Marketing-With-Some-Love) The 6p call that interrupts your family dinner to sell you a timeshare apartment when your ideal vacation is to pitch a tent, go hiking and catch your dinner in the nearby stream – is equally frustrating and irrelevant. What about the glossy cardboard mailout you receive in the mail selling carpet steam cleaning when you have timber floorboards? That ends up straight in the trash. [Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/114033/Improve-Your-Content-Marketing-With-Some-Love) Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 14 March 2013 07:11:00 Topics: [Content Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-marketing), [Marketing Love](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-love) [Previous](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-marketing/page/1) [All posts](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/all) [Next](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-marketing/page/3) [![](https://blog-cdn.feedspot.com/wp-content/uploads/2017/08/Inbound-Marketing-transparent_216.png)](http://blog.feedspot.com/inbound_marketing_blogs/) ### Subscribe to blog ### Connect with us ### Recent Posts ### Posts by Topic - 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