Surely it can’t be that hard? All marketers need to do is hire someone who understands how to create a website or banner image and move our advertisements from print to digital – right?
Hands up, if as a marketer, this has been your approach to marketing in the digital age? Maybe you introduced email marketing and created a Facebook page. And it’s possible you’re seeing results, but more than likely you’re not, and you’re spending more time and money than ever before, with fewer leads and customers.
If you’re like many marketers moving into the digital age, you may find it difficult and confusing. And with limited budgets and time you can't afford to waste either resource.
Did you find this article helpful? Please share your feedback, thoughts, comments and questions below in the comments section.
For additional resources on strategy and implementation see links below. And download our ebook to help you implement the inbound marketing methodology into your marketing mix.