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Inbound Marketing Blog

Honestly, How Does Blogging Help With Small Business Marketing?

On 17 December 1997, science fiction and literary enthusiast Jorn Barger sat down at his computer and retitled his online diary – a collection of his musings covering everything from AI to James Joyce – to ‘weblog’. It was a blend word combining the phrase ‘logging the web’.

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Posted by Stacie Chalmers 22 September 2016 07:02:00

Topics: Small Business Marketing, Blogging, Get Found

How Do I Get My Small Business On The Front Page Of Google?

For small businesses, a top Google ranking is a major factor in getting found by prospective clients, and a driver of potential revenue. So I thought for today's article we would explore some of the practical things you can do to optimise your website and boost your search ranking results. 

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Posted by Stacie Chalmers 01 September 2016 07:00:00

Topics: SEO, Get Found

Should I Use Facebook Or LinkedIn When Marketing My Small Business?

It’s a conundrum that can be the difference between profit and loss for small businesses: which social media platform should I focus my efforts on? 

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Posted by Stacie Chalmers 25 August 2016 07:00:00

Topics: Social Media Marketing, Buyer Persona, Social Media, Get Found

How Can More Customers Find My Business With Inbound Marketing?

I love the Olympics. To see world-class athletes giving their all in pursuit of their dreams is both powerful and inspiring. I suddenly become enthralled in sports that I would normally never watch. Sure, I may not know all the rules - but if there’s an Aussie involved, I ride every bump with them.

I was watching a replay of Australian swimmer Kyle Chalmers win his gold medal last week, and it occurred to me that there is an intrinsic link between the Olympics and Inbound Marketing.

It sounds crazy, right?

But when you consider that both are rewards for continuous effort, hard work and dedication, the two share distinct parallels.

I think it’s an important lesson for any small business embarking on the Inbound Marketing journey. Like a swimmer completing lap after lap in the pool, the results won’t always be immediate. But with hard work and genuine commitment, you will eventually see reward for effort.

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Posted by Stacie Chalmers 18 August 2016 07:30:00

Topics: Inbound Marketing, Get Found

Can Inbound Marketing Really Help Your Small Business Get Found?

If you run a small business, you’re well aware of the constant work it takes to generate leads, close customers, attract new customers and keep existing ones happy. It’s a perpetual challenge, not made easier by fluctuating economic conditions and changing consumer attitudes. And it’s not doing much for small business confidence.

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Posted by Stacie Chalmers 11 August 2016 16:00:00

Topics: Inbound Marketing, Small Business Marketing, Get Found

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