--- title: Social Media Tips To Help Small Businesses Increase Traffic description: Social Media can be a great way for small business to drive traffic to their website and generate more leads. Boost your traffic with these simple tips image: https://www.theinboundmarketingcompany.com.au/hubfs/BLOG_IMAGES/social%20media%20networking.jpg --- [![TIMCO](https://www.theinboundmarketingcompany.com.au/hs-fs/hubfs/TIMCO_ASSETS/timco-logo.png?width=268&height=92&name=timco-logo.png "TIMCO")](https://www.theinboundmarketingcompany.com.au/) - [About](https://www.theinboundmarketingcompany.com.au/inbound-marketing-consultant-australia) - [Services](https://www.theinboundmarketingcompany.com.au/inbound-marketing-services) - [Clients](https://www.theinboundmarketingcompany.com.au/inbound-marketing-clients) - Resources - [Buyer Persona](https://www.theinboundmarketingcompany.com.au/buyer-persona) - [Inbound Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing) - [Content Strategy](https://www.theinboundmarketingcompany.com.au/content-strategy) - [HubSpot](https://www.theinboundmarketingcompany.com.au/hubspot) - [Blog](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog) - [Contact](https://www.theinboundmarketingcompany.com.au/inbound-marketing-solutions-contact) # Inbound Marketing Blog # Social Media Tips To Help Small Businesses Increase Traffic Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) on 24-Nov-2016 13:01:00 - [Tweet](https://twitter.com/share)   ![social media networking.jpg](https://www.theinboundmarketingcompany.com.au/hs-fs/hubfs/BLOG_IMAGES/social%20media%20networking.jpg?width=556&height=389&name=social%20media%20networking.jpg) As a small business owner, you already know that social media is a great tool to drive more traffic to your website, but are you struggling to see it work for your business? Take a look at our tips below to discover how you can use social media to drive more people to your website. ## **Choose Your Channels Carefully** Don’t try to be *everywhere* in order to be relevant’. Social media is time and labour intensive, so you don’t want to waste your time on platforms your buyers aren’t using? To identify which channels are relevant to your buyers, take the time to understand your buyers; who they are, what is their need or challenge that you can help with, where do they hang out online, and who do they trust.  Even socio-demographic factors are great clues to finding out which channels deserve more effort. Want to know how to choose the right social media platform for your business? [Start here.](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-to-choose-the-right-publishing-platform-for-your-small-business) [![Learn about matching content with your buyer's journey.](https://no-cache.hubspot.com/cta/default/62170/59e77d2a-cb9e-41a2-b5f5-7138bc9e9571.png)](https://cta-redirect.hubspot.com/cta/redirect/62170/59e77d2a-cb9e-41a2-b5f5-7138bc9e9571) ## **Be Part Of The Conversation** It isn’t enough to just publish regular post to your social media profiles, you need to engage with your audience as well. To encourage engagement posts questions to start a conversion about a particular post you have just shared. Also,  never forget to answer their comments and or acknowledge their retweets or shares of your articles. ## **Promote Your Content On Social Media More Than Once** Once you have published a blog article don’t just promote it through your social media channels the one time. Because people are online at different times of the day it’s possible your posts could become buried in people’s timelines and feeds. If your content is evergreen (not timely, still relevant) promote it on different days and different times with different messages. Our recommendation is to promote it 4 times within the first week of publishing (always with a different message), then weekly for the next 4-5 weeks. Learn about [‘evergreen’ content](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/effective-blogging-tips-for-small-business-to-close-more-customers) in our handy how-to guide to blogging. ## **Weave ‘Power Words’ Into Your Posts** Crisp, snappy copy can be the difference between a prospective customer scrolling past your post and clicking through to your website. Verbs, active voice and emotive language are great ways to get people to respond to your call to action. Looking for a place to start? Here is a handy list of words and phrases that are [scientifically proven](http://www.forbes.com/sites/jacquelynsmith/2013/03/26/words-and-phrases-that-inspire-motivate-and-persuade-at-work/#1c10af5c2996) to boost engagement and inspire action: - Facebook: deal, funny, where, discount, inspire, submit, warn - LinkedIn: improve(d), productivity, develop(ed), research(ed), reduce(d) - Twitter: retweet/RT, help, social media, blog post, check out - Google+: promote, discover, share, increase Also, don’t forget to add relevant hashtags next to the keywords above. ## **Use Photos In Your Posts** As the old saying goes: a picture is worth one thousand words. In the case of social media, they could be worth one thousand dollars. According to [Buffer](:%20https://blog.bufferapp.com/7-facebook-stats-you-should-know-for-a-more-engaging-page), posts with photos get 84% more link click-throughs than posts with no photos. That’s 84% more people landing on your website. Worried that you have nowhere to get quality images from? Use [Canva](https://www.canva.com/) to design your own or Infogr.am for stunning infographics. Bonus: they’re both free!  [![How to get found by people who want to buy from you](https://no-cache.hubspot.com/cta/default/62170/b120d82f-e319-46cc-9a65-87b3304ad545.png)](https://cta-redirect.hubspot.com/cta/redirect/62170/b120d82f-e319-46cc-9a65-87b3304ad545)   ## Other Articles You May Find Helpful: [How to Get Found Using HubSpot Marketing and Sales Software](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-to-get-found-using-hubspot-marketing-and-sales-software) [What’s a HubSpot Partner and How Will It Help Me Increase My Sales?](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/whats-a-hubspot-partner-and-how-will-it-help-me-increase-my-sales) [How HubSpot Marketing Software is Helping SMEs ‘Get Found’](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-hubspot-marketing-software-is-helping-smes-get-found) [5 Effective Inbound Marketing Techniques to Help Your Business Get Found](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/5-effective-inbound-marketing-techniques-to-help-your-business-get-found) [A Roundup of All the Thing We Learned About Inbound Marketing in 2017](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/a-roundup-of-all-the-thing-we-learned-about-inbounding-marketing-in-2017) Topics: [Social Media](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/social-media), [Get Found](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/get-found)   [![](https://blog-cdn.feedspot.com/wp-content/uploads/2017/08/Inbound-Marketing-transparent_216.png)](http://blog.feedspot.com/inbound_marketing_blogs/) ### Subscribe to blog ### Connect with us ### Recent Posts ### Posts by Topic - [Inbound Marketing (66)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing) - [Small Business Marketing (38)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/small-business-marketing) - [Lead Generation (33)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/lead-generation) - [Social Media Marketing (31)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/social-media-marketing) - [SEO (30)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/seo) - [Hubspot (29)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/hubspot) - [Content Marketing (27)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-marketing) - [Buyer Persona (24)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/buyer-persona) - [Blogging (20)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/blogging) - [Get Customers (20)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/get-customers) - [Social Media (17)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/social-media) - [Get Found (15)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/get-found) - [Buyers' Journey (13)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/buyers-journey) - [Content Strategy (12)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-strategy) - [Inbound Marketing Plan (11)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing-plan) - [Inbound Sales (11)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-sales) - [Marketing Automation (11)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-automation) - [Buyer Personas (10)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/buyer-personas) - [Marketing ROI (10)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-roi) - [Email Marketing (9)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/email-marketing) - [Inbound Culture (9)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-culture) - [Marketing and Sales Alignment (8)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-and-sales-alignment) - [Sales Enablement (8)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/sales-enablement) - [Website (8)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/website) - [Data Driven Marketing (7)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/data-driven-marketing) - [Facebook (7)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/facebook) - [Get Leads (6)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/get-leads) - [Lead Nurturing (6)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/lead-nurturing) - [Big Data (5)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/big-data) - [CRM (5)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/crm) - [Hubspot Partner (5)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/hubspot-partner) - [State of Inbound (5)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/state-of-inbound) - [Analytics (4)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/analytics) - [Customer Experience (4)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/customer-experience) - [Customer Journey Strategy (4)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/customer-journey-strategy) - [Lead Conversion (4)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/lead-conversion) - [Marketing Strategies (4)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-strategies) - [Social Media Strategy (4)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/social-media-strategy) - [Digital Marketing (3)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/digital-marketing) - [Inbound Marketing Methodology (3)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing-methodology) - [Inbound15 (3)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound15) - [Landing Pages (3)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/landing-pages) - [Mobile Marketing (3)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/mobile-marketing) - [Social Media Scoop (3)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/social-media-scoop) - [Artificial Intelligence (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/artificial-intelligence) - [Business Strategy (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/business-strategy) - [Customer Surveys (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/customer-surveys) - [Inbound Marketing Tools (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing-tools) - [Inbound13 (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound13) - [Marketing Love (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-love) - [New Year (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/new-year) - [Outsource Inbound Marketing (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/outsource-inbound-marketing) - [Outsource Marketing (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/outsource-marketing) - [Predictive Intelligence (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/predictive-intelligence) - [SME Marketing (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/sme-marketing) - [Sales Automation (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/sales-automation) - [Sales Technology (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/sales-technology) - [Small Business Marketing Guide (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/small-business-marketing-guide) - [Strategic Planning (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/strategic-planning) - [Sydney Hills Business (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/sydney-hills-business) - [hubspot3 (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/hubspot3) - [smarketing (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/smarketing) - [Branding (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/branding) - [CTAs (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/ctas) - [Chris Brogan (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/chris-brogan) - [Client Case Study (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/client-case-study) - [Content Calendar (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-calendar) - [Content Mapping (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-mapping) - [Context Marketing (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/context-marketing) - [Engagement (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/engagement) - [Flywheel (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/flywheel) - [Google Adwords (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/google-adwords) - [Inbound - Company Wide (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-company-wide) - [Inbound Experience (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-experience) - [Inbound Marketing Book (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing-book) - [Inbound Marketing Philosophy (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing-philosophy) - [Inbound Marketing ebooks (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing-ebooks) - [Introduction To Inbound Marketing (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/introduction-to-inbound-marketing) - [Lovable Marketing (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/lovable-marketing) - [Marketing Blueprint (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-blueprint) - [Marketing Pan (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-pan) - [Marketing Plan (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-plan) - [Marketing Tactics (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-tactics) - [Marketing and IT (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-and-it) - [Modern Buyer (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/modern-buyer) - [Omni-Channel (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/omni-channel) - [Online Marketing (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/online-marketing) - [Outbound Marketing (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/outbound-marketing) - [Real Time Marketing and PR (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/real-time-marketing-and-pr) - [SOIM2013 (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/soim2013) - [Sales Process (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/sales-process) - [Smart Content (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/smart-content) - [Social Selling (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/social-selling) - [Twitter (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/twitter) - [Video Marketing (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/video-marketing) - [buyer jouney (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/buyer-jouney) - [eBook (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/ebook) - [inbound marketing workshop (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing-workshop) see all [![TIMCO](https://www.theinboundmarketingcompany.com.au/hs-fs/hubfs/TIMCO_ASSETS/timco-logo.png?width=268&height=92&name=timco-logo.png "TIMCO")](https://www.theinboundmarketingcompany.com.au/) - [Home](https://www.theinboundmarketingcompany.com.au/) - [Blog](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog) - [About](https://www.theinboundmarketingcompany.com.au/inbound-marketing-consultant-australia) - [Solutions](https://www.theinboundmarketingcompany.com.au/inbound-marketing-solutions) - [SEO](https://www.theinboundmarketingcompany.com.au/search-marketing-consultant) - [Keywords](https://www.theinboundmarketingcompany.com.au/keywords) - [Social Media](https://www.theinboundmarketingcompany.com.au/social-media-marketing) - [Lead Generation](https://www.theinboundmarketingcompany.com.au/lead-generation) - [PR/Media](https://www.theinboundmarketingcompany.com.au/pr-and-media) - [Hubspot](https://www.theinboundmarketingcompany.com.au/hubspot-partner) - [Inbound Marketing](https://www.theinboundmarketingcompany.com.au/what_is_inbound_marketing) - [Clients](https://www.theinboundmarketingcompany.com.au/inbound-marketing-clients) - [Contact](https://www.theinboundmarketingcompany.com.au/inbound-marketing-solutions-contact) © The Inbound Marketing Company 2009