Google is actively improving it's algorithmn to improve user experience. Maybe you've heard about Google's Pengiun or Panda updates of recent. In essence they are encouraging marketers to focus on the user experience rather than trying to "trick" the search engines with low quality links, link farming and other tactics that are now penalised by Google.
Are you wondering how to get tangible results from your social media marketing efforts? Start by identifying marketing objectives that are important to your business, then link your social media marketing efforts to relevant marketing objectives. Below are 6 ways social media marketing can improve your marketing efforts and help grow your business.
Topics: Social Media Marketing
While your end goal for might be sales, the secret to success for lead generation with social media is to know where it fits into the buy cycle for your business. My view is that it's at the beginning, and should be utilized to build reach, awareness, rapport, trust and authority. So here are my 9 social media tips for small business owners and marketers:
Topics: Lead Generation, Social Media Marketing, Small Business Marketing
It's easy to get overwhelmed with all the changes to the internet, social media and specifically Facebook. Especially when you're trying to run your business and just keeping up with technology is a job in itself.
With Facebook switching all Business Pages to the new Timeline format this Friday March 30th, I thought I'd share what's important to do and understand before Friday. Here’s a 5 step quick intro to help you get started.
Topics: Inbound Marketing, Social Media Marketing, Facebook
What is your biggest obstacle with Facebook Marketing? Is it not knowing where to start, not convinced it will work for your business, or you don't have the time to test something new?
Topics: Social Media Marketing, Small Business Marketing, Facebook
Recently I was asked on a Linked Group: “Where would you recommend someone start? How much time do you recommend spending working the social media?”
Topics: Social Media Marketing
Hubspot is a tool! And like all tools if it’s not being used correctly you won’t achieve the results you desire or expect and that it is capable of delivering.
Topics: Inbound Marketing, Hubspot, Social Media Marketing
I found this Social Media Marketing article on Foursquare - this one is worth reading and worth sharing.
Topics: Inbound Marketing, Social Media Marketing
