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Inbound Marketing Blog

5 Steps To Help Small Business Switch To Facebook’s Timeline

Posted by Stacie Chalmers on 29-Mar-2012 01:28:00

facebook timeline

It's easy to get overwhelmed with all the changes to the internet, social media and specifically Facebook. Especially when you're trying to run your business and just keeping up with technology is a job in itself.  

With Facebook switching all Business Pages to the new Timeline format this Friday March 30th, I thought I'd share what's important to do and understand before Friday. Here’s a 5 step quick intro to help you get started.

1. Choosing your cover photo

  • The first thing you’ll want to do is make sure you have your cover image and profile picture set up before the change over. Choose a picture that represents your brand/company, Ive seen companies use photos of their team, their office and nice scenery shots - be creative.
  • The recommended size is 850 pixels wide by 315 pixels high.
  • There are some rules on what can and can't be on your cover image eg: you can’t include any calls to action, specials or offers. For guidelines click here

2. Profile picture

  • This is the image that will show up in other parts of Facebook like News Feeds – so use your company logo here.
  • The size for your profile picture should be 180pixels.

3. Highlight section

  • The next section of your timeline has a series of boxes; About, Photos, Likes, Notes,  Events etc.
  • You can include links in the About section – so be sure to include a link to your website here.
  • After the Photos box you can prioritize the order by hovering over the box and clicking on the box.

4. Your Timeline

  • What I really like about the timeline is the ability to add events – click on the center line, and when the cross + appears click on that to add to your timeline.
  • To make a story wider: hover over a story and click on the star.
  • To pin a story to the top of your page: hover over a story and click on the pencil.
  • You have the choice to either hide or delete stories entirely.

5. Other

  • The admin panel looks great and keeps everything in one central place. I need to play around with this some more to provide more feedback.
  • Messages: This allows you to reply privately to messages – I love this new feature.

Stay tuned as I learn more, I'll share it with you.

If you have any questions or comments please use the comments section below.

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Photo Credit: Mashable

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Topics: Inbound Marketing, Social Media Marketing, Facebook


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