Today I sat in on a presentation by the visionary David Meerman-Scott. Leading the way in how marketers market – his latest book “Real Time Marketing and PR” is about the value of Real-Time Marketing to business. Even though I haven’t had a chance to read the book, it only launched today, what he says makes perfect sense to a marketer. Using social media as a tool we can identify Real Time opportunities to better market our business. So I wanted to share what I learnt, Real Time, so you can start implementing into your business strategies too.
Here’s a review from todays webinar (mixed in with some of my points) and how to apply Real Time Marketing and PR to your marketing strategies:
- Take the time to learn the influencers in your industry
- Bloggers
- Journalists
- Consumers
- Learn where they are and start following them:
- Subscribe to their blog, articles
- Follow them on Twitter
- Determine what keywords you need to be following:
- Brand names
- Company names
- Competitors
- Keywords your customers use
- Set up a system to be monitoring, engaging and leveraging trends and conversations
- Google Alerts
- Hootsuite/Tweekdeck
- RSS
- Twitter trends
- Headline news
- Local news
- Specific news to your industry: sports, health and lifestyle
- Make the time to track these conversions, or appoint someone within your organization to be responsible
- Identify how you’ll leverage the conversations to achieve your business objectives
- Customer service
- Rapport building
- Damage control
- Lead opportunities
- Public Relations
- Exposure/awareness
… now Im off to buy the book!
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What are your thoughts on Real Time Marketing? Do you have any questions?
