---
title: Inbound Marketing Blog Australia - The Inbound Marketing Company (2)
description: Get answers, tips and advice on marketing that works and grow your business (2)
---

[![TIMCO](https://www.theinboundmarketingcompany.com.au/hs-fs/hubfs/TIMCO_ASSETS/timco-logo.png?width=268&height=92&name=timco-logo.png "TIMCO")](https://www.theinboundmarketingcompany.com.au/)

- [About](https://www.theinboundmarketingcompany.com.au/inbound-marketing-consultant-australia)
- [Services](https://www.theinboundmarketingcompany.com.au/inbound-marketing-services)
- [Clients](https://www.theinboundmarketingcompany.com.au/inbound-marketing-clients)
- Resources 
    - [Buyer Persona](https://www.theinboundmarketingcompany.com.au/buyer-persona)
    - [Inbound Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing)
    - [Content Strategy](https://www.theinboundmarketingcompany.com.au/content-strategy)
    - [HubSpot](https://www.theinboundmarketingcompany.com.au/hubspot)
- [Blog](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog)
- [Contact](https://www.theinboundmarketingcompany.com.au/inbound-marketing-solutions-contact)

# Inbound Marketing Blog

[![](https://www.theinboundmarketingcompany.com.au/hubfs/Buyer%20Persona%20Key%20Marketing%20Strategy-1.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/why-the-buyer-persona-is-a-key-element-of-your-marketing-strategy-1)

## [Why Your Buyer Persona is a Key Element of Your Marketing Strategy](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/why-the-buyer-persona-is-a-key-element-of-your-marketing-strategy-1)

Whether the world of marketing is something new to you, or you’ve been in the game for some time now, chances are you have heard of[**buyer personas**](https://www.theinboundmarketingcompany.com.au/buyer-persona). In case you’re not overly familiar with the concept, here’s a quick explainer: 

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/why-the-buyer-persona-is-a-key-element-of-your-marketing-strategy-1)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 04 June 2020 12:30:00

 Topics: [Buyer Persona](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/buyer-persona)

[![](https://www.theinboundmarketingcompany.com.au/hubfs/7%20Step%20Marketing%20Blueprint.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/business-success-a-7-step-blueprint-for-getting-your-marketing-right)

## [Business Success: A 7-Step Blueprint for Getting Your Marketing Right](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/business-success-a-7-step-blueprint-for-getting-your-marketing-right)

Are you overwhelmed, or even confused about how to best market your business in the ever changing digital world? With the internet and social media changing the way people buy, organisations need to change the way they market if they’re serious about building a profitable business that will stand the test of time.  The purpose of this article is to educate business owners and marketers how to develop a [marketing plan](https://www.theinboundmarketingcompany.com.au/inbound-marketing) that will help them build a profitable business for the future. So here are my 7 steps to developing a marketing blueprint for your organisation.

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/business-success-a-7-step-blueprint-for-getting-your-marketing-right)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 11 December 2019 10:57:06

 Topics: [Buyers' Journey](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/buyers-journey), [Business Strategy](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/business-strategy), [Marketing Blueprint](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-blueprint), [Marketing Plan](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-plan)

## [What I Learned About Business (and you can too) From Playing Golf](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/what-i-learned-about-business-success-and-you-can-too-from-playing-golf)

| ![golf cart 300 x 170](https://www.theinboundmarketingcompany.com.au/hs-fs/hubfs/golf%20cart%20300%20x%20170.png?width=300&name=golf%20cart%20300%20x%20170.png) | ![putty 300 x 170](https://www.theinboundmarketingcompany.com.au/hs-fs/hubfs/putty%20300%20x%20170.png?width=184&name=putty%20300%20x%20170.png) | ![IMG_3138](https://www.theinboundmarketingcompany.com.au/hs-fs/hubfs/IMG_3138.jpg?width=300&name=IMG_3138.jpg) |
| --- | --- | --- |

Earlier this year in October, I found myself standing on a golf course for the very first time. I’ve been talking about learning how to play golf as part of my “semi retirement” plan for a while now, and with no plans to retire or semi retire any time soon, I was learning how to play the sport sooner than expected. Another thing I didn’t expect were the lessons about business, marketing and sales I would learn from golf. I know, it sounds like a weird parallel, but hear me out.

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/what-i-learned-about-business-success-and-you-can-too-from-playing-golf)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 04 December 2019 17:18:37

 Topics: [Sydney Hills Business](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/sydney-hills-business), [Strategic Planning](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/strategic-planning), [Business Strategy](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/business-strategy)

[![](https://www.theinboundmarketingcompany.com.au/hubfs/happy%20customers%20sharing%20on%20the%20internet-2.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/are-your-customers-driving-new-business-they-should-be)

## [Are Your Customers Driving New Business? (They Should Be)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/are-your-customers-driving-new-business-they-should-be)

As a marketer, you no doubt put a lot of effort into your [marketing strategy.](https://www.theinboundmarketingcompany.com.au/inbound-marketing) It can be a relentless process sometimes, right? But the truth is, no matter how good your [content](https://www.theinboundmarketingcompany.com.au/content-strategy) is, or your visuals are, and no matter how much of your blood, sweat and tears you pour into your marketing strategy, there is one thing that is more important to the health and growth of your business than anything else. That one thing? The happiness of your customers. It’s astonishing just how deeply the success of your business depends on the voice of your current customers, the truth is, happy customers are your biggest drivers of new business.

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/are-your-customers-driving-new-business-they-should-be)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 27 November 2019 10:15:00

 Topics: [Customer Journey Strategy](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/customer-journey-strategy), [Customer Experience](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/customer-experience), [Customer Surveys](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/customer-surveys)

[![](https://www.theinboundmarketingcompany.com.au/hubfs/IMG_3252.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/my-top-10-takeaways-from-the-future-of-sales-by-salestribe)

## [My Top 10 Takeaways From The Future of Sales by SalesTribe](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/my-top-10-takeaways-from-the-future-of-sales-by-salestribe)

What do we mean by the ‘future of sales’ and what exactly does it look like?  Last Tuesday I attended the first [SalesTribe](https://salestribe.com/) meet up in Sydney, hosted at HubSpot (also known as SydSpot) As you may have guessed from the title of this article, it was all about “The Future of Sales”.

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/my-top-10-takeaways-from-the-future-of-sales-by-salestribe)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 10 November 2019 12:23:56

 Topics: [Inbound Sales](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-sales), [Sales Enablement](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/sales-enablement)

[![](https://www.theinboundmarketingcompany.com.au/hubfs/sales%20automation.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/5-ways-to-use-sales-automation-to-improve-productivity-and-results)

## [5 Ways to Use Sales Automation to Improve Productivity and Results](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/5-ways-to-use-sales-automation-to-improve-productivity-and-results)

A challenge many business owners face when growing their business is how to increase revenue without increasing overheads and reducing profits; in other words how can you do more with less? In fact, sales productivity is the [number one challenge for almost two-thirds](https://blog.hubspot.com/sales/sales-statistics) of B2B organisations. The good news is there are steps you can take to increase your sales productivity. One way is through the use of sales automation. In this article, you will learn five ways you can use sales automation to your advantage to improve productivity and achieve your revenue and profit goals.

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/5-ways-to-use-sales-automation-to-improve-productivity-and-results)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 29 October 2019 12:00:00

 Topics: [Inbound Sales](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-sales), [Get Customers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/get-customers), [Flywheel](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/flywheel), [Sales Automation](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/sales-automation)

[![](https://www.theinboundmarketingcompany.com.au/hubfs/timco%20blog-7.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-will-buyer-personas-help-my-business)

## [How Will Buyer Personas Help My Business?](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-will-buyer-personas-help-my-business)

Hands up if you’ve ever scratched your head and said, “What on earth are buyer personas and how will they help my business?” I’m going to guess there are a lot of hands raised. If you are familiar with the world of marketing, chances are you’ve stumbled across the term [buyer personas](https://www.theinboundmarketingcompany.com.au/buyer-persona). Maybe you know what they are. Maybe you’ve already created one or two. Yet do you understand how buyer personas will help your business? It’s easy to jump on a marketing trend just because everyone else is doing it and is touting how amazing it’s been for their business. However, there’s a difference between doing what everyone else is doing and knowing *why* you’re doing it and *how* it will benefit your business. If you can tap into the ‘why’, you’re much more likely to be successful in your marketing endeavours. That’s why this article is dedicated to everyone and anyone who’s heard the term ‘buyer personas’ and is curious about how these fictitious characters will take your business to new heights.

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-will-buyer-personas-help-my-business)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 11 October 2018 10:04:00

 Topics: [Buyer Persona](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/buyer-persona)

[![](https://www.theinboundmarketingcompany.com.au/hubfs/timco%20blog-6.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-to-get-found-using-hubspot-marketing-and-sales-software)

## [How to Get Found Using HubSpot Marketing and Sales Software](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-to-get-found-using-hubspot-marketing-and-sales-software)

Did you know Google processes [over 40,000 search queries every second](http://www.internetlivestats.com/google-search-statistics/) on average? This is over 3.5 billion searches per day? Google is also the go-to search engine for online shopping, with [81% of online shoppers turning to Google](https://www.hubspot.com/marketing-statistics) when they’re looking for a new product or service. What does this mean for your business? It means that without some form of presence on Google, your business is not doing nearly as well as it could be. So how can you ensure your organisation has an online presence? You optimise your website content, also known as SEO or ‘Search Engine Optimisation’. SEO may seem overwhelming because its rules and algorithms are constantly changing. The good news? You don’t have to try stay on top of SEO all by yourself, not when you’re using the right tools. [HubSpot’s](https://www.theinboundmarketingcompany.com.au/hubspot) software has an integrated sales and marketing tool to help you stay on top of SEO’s latest and best practices. The purpose of this article is to share with you the importance of SEO, and how [HubSpot’s marketing software](https://www.hubspot.com/products/marketing) can help your business get found online.

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-to-get-found-using-hubspot-marketing-and-sales-software)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 04 October 2018 10:12:00

 Topics: [SEO](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/seo), [Get Found](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/get-found)

[![](https://www.theinboundmarketingcompany.com.au/hubfs/timco.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/the-benefit-of-aligning-your-sales-and-marketing)

## [The Benefit of Aligning Your Sales and Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/the-benefit-of-aligning-your-sales-and-marketing)

Did you know that aligning your sales and marketing can help your business become [67% better at closing deals](https://blog.marketo.com/2016/04/dynamic-duo-close-more-deals-with-sales-and-marketing-alignment.html)? Or that companies with strong sales and marketing alignment achieve a [20% annual growth rate](https://www.searchenginepeople.com/blog/925-align-marketing-sales-teams.html)? There is countless research and data available that shows just how important and beneficial aligning your sales and marketing can be for your organisation, yet only [8% of companies](https://digitalmarketinginstitute.com/en-au/blog/11-03-2018-smarketing-7-tips-for-marketing-sales-alignment) have a strong alignment between their sales and marketing departments. The truth is, there is often a lot of internal miscommunication between sales and marketing, which results in lost leads and a loss of revenue. Yet when marketing and sales are aligned and work together, you’ll not only witness better communication within your organisation, but as data shows, you will also see an increase in sales. When attempting to align your sales and marketing team for the first time, it can be confusing and overwhelming. The purpose of this article is to educate you on the benefits of aligning your sales and marketing teams, and what you need to do to get your teams aligned.

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/the-benefit-of-aligning-your-sales-and-marketing)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 27 September 2018 10:03:00

 Topics: [Marketing and Sales Alignment](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-and-sales-alignment)

[![](https://www.theinboundmarketingcompany.com.au/hubfs/timco%20blog-4.jpg)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/5-tips-to-help-small-businesses-develop-an-effective-content-strategy)

## [5 Tips to Help Small Businesses Develop an Effective Content Strategy](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/5-tips-to-help-small-businesses-develop-an-effective-content-strategy)

 

Online search has undoubtedly transformed the marketing game. These days, consumers have more information at their fingertips than ever before. It wasn’t that long ago that buyers relied purely on your sales team to learn about your product or service, however, this is no longer the case. Today’s buyers can find everything they need to know about your organisation online, including features, ratings, prices, reviews and competing products or services. It goes without saying that the buying process has completely changed, and the power has shifted from the sales person to the buyer.

[Read More](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/5-tips-to-help-small-businesses-develop-an-effective-content-strategy)

 Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) 20 September 2018 10:01:00

 Topics: [Content Strategy](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-strategy)

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- [buyer jouney (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/buyer-jouney)
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