How to “Get Found” or “Attract” buyers it the first stage of the inbound marketing methodology. The term “Inbound Marketing” means permission based or customer centric marketing. The opposite is marketing that interrupts and annoys people.
To build a brand that people love, and want to do business with, you need to create marketing they find helpful, relevant and enjoyable. All of your inbound marketing content should focus on ways to appeal to your ideal customer, address their needs and answer their basic questions. It should attract them to want to learn more about your business.
Marketers that make the switch to buyer centric marketing will be successful in building scalable, profitable businesses in the future because they’re providing the information their customers are looking for.
A qualified member of our team, certified by both Hubspot and the Buyer Persona Institute, will take the time to uncover valuable insights into your buyer(s) and use this insight to develop a content strategy that is aligned with your buyer’s journey and information they are looking for at each stage of the buying process.
The next step is to publish this content so your buyers can find it online - this means making sure your content shows up in Google searches for keywords, can be found on their favourite social media platform or is recommended by a person or organisation they trust.