Learn How To Convert More Traffic Into Leads With Inbound Marketing

Convert! This is the second step in the Inbound Marketing Methodology - converting prospects into leads and leads into customers. If you missed the first step Get Found - click on this link.

The purpose of today's blog article is to share with you inbound marketing tactics that are working for small to mid size businesses for lead generation and customer acquisition.

inbound marketing tactics generate leads

In the State of Inbound Marketing Report 2012, by Hubspot the lead to customer close rate by channels is as follows:

SEO 15%
Direct website traffic 15%
Referring sites 9%
Paid Search 7%
Social media 4%
Outbound marketing 2%

Blogging is the best tactic for SEO so let's have a look at how blogging stacks up for lead generation and customer conversions:

B2C companies that blog generate 88% more leads than those companies that don't blog.
B2B companies that blog generate 67% more leads than those companies that don't blog.
Companies with >51 blog articles experience a 77% lift in medium monthly leads.
57% of marketers acquired customers from blogging.

Marketing Takeaway: If you want to generate more traffic, leads and customers start blogging weekly.