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Inbound Marketing Blog

Social Media Scoop - October

Posted by Stacie Chalmers on 08-Oct-2015 10:00:00

News, updates and the latest buzz you need to know about in the world of Social Media.

Social_media_scoop_-_October

Facebook

Notes have been updated allowing users to upload and customise cover photos. These are fully viewable on mobile devices as well. Read more.

Facebook has made changes to its Instant Articles feature, allowing publishers to publish directly from their Content Management System. Using an RSS feature, Instant Articles display up to ten times faster than mobile web articles. Read more.

Facebook has had a change of heart and is reportedly working on a ‘dislike’ button. Testing will be underway shortly, and while it will be a great feature for personal posts and a better way to express empathy, it remains to be seen how this will impact sponsored posts and business pages. Read more.

Facebook has updated the look and layout of business Pages. They have made the Call to Action button more prominent on mobile, while adding ‘Shop’ and ‘Services’ sections. These will allow businesses to feature their products and add more information about their specific services. Read more.

Facebook now supports 360 Degree interactive videos in the newsfeed, which are a type of video that lets the user view a scene from different angles. The update adds a new dimension for consumer interaction and advertising. Read more

Twitter

Starting October 1, Twitter has begun supporting SSL links for online security reasons, giving one less character to work with when putting links into posts. Read more.

Instagram

Instagram Direct has been updated. The update includes threads, the ability to name groups, and a quick camera feature. Notably, an update to the newsfeed shows the option to share content found directly from the feed into an Instagram Direct message or group. Read more.

Snapchat

Snapchat has added a new feature called ‘lenses’, which adds effects and animations into users’ selfie videos. It has also announced a paid ‘Replay’ feature where a snap can be replayed once, but for a price. Read more.

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