Inbound Marketing Blog

The most overlooked marketing tool that (almost) every business has is their website.  I continue to meet many business owners, especially in small business, who have a misunderstanding about the purpose of their website, and as a result aren't seeing the results they should and can get.

Search engine optimization (seo) is an integral part of effective social media marketing. Done well it will drive qualified traffic to your website.  But an increase in traffic means nothing to your business if they're not converting.  Before you spend any more money to drive more traffic to your site, think about what you want your visitors to do and how you can encourage them to convert to a lead. If your traffic is not converting, it's not a numbers game, you need to go back to the planning stage and focus on leads.  Here's some basic pointers on how to convert your traffic to leads.

I find so many business owners, especially in small business, have a misconception about the ‘true' purpose of their website and therefore, aren't getting the most value out of their website. The most overlooked marketing tool that (almost) every business has is their website. Many business owners, when they start, set up a website because it's what is expected nowadays. Your prospects expect to find you on line and it's where your competitors are, so of course you need a website if you want people to take you seriously.