I was recently conducting a series of interviews for a new client, speaking with their customers and resellers to help prepare an Inbound Marketing Strategy.
In a famous study conducted over the course of 20 years, political science writer and professor Philip E. Tetlock discovered that when it comes to intuition, the results are about as accurate as flipping a coin.
Topics: Data Driven Marketing
So you’ve signed up to HubSpot.Welcome to the exciting world of Inbound Marketing!
Topics: Hubspot Partner
In case you missed last week’s blog, we introduced the emerging concept of Inbound Sales. It’s a proven methodology for developing a sales process that matches how people buy. This methodology has been built on the premise that the modern buyer is no longer reliant on salespeople to get all the information they need to make a purchase.
Meet Jerry. He works at your local car dealership and boy - has he got a deal for you. Nevermind that you’ve told him you need a sedan with enough room for the kids, that can handle city traffic and has less than 75,000kms on the odometer. He has a hatchback and it’s a real beauty. The boot is deceptively big, the manual transmission has just been replaced and it’s only done 30,000kms (apparently the previous owner only drove it to church on Sundays). Don’t worry that you hate the canary yellow exterior too, his buddy Ron owns a car respraying business down the road. Mention Jerry’s name and you’ll get a great deal on a new colour.
Topics: Inbound Sales
Data Driven Marketing has become something of a buzz term in the industry. It was once considered a phase, but with social listening, online surveys, consumer feedback, Google Analytics and Internet of Things generating an immense amount of information every day, data driven marketing is a concept that is here to stay.
Topics: Data Driven Marketing
This article comes to you from the waiting room for my mechanic’s service centre. My car is undergoing its mandatory service, mechanics tinkering with engine parts I would struggle to describe.
By now we’re all well versed in the importance of a responsive website, optimised for sales and SEO. If things are going really well, your blog is up and running and your social media platforms are directing people to your website. If you’re really on top of your game, you’ve published awesome content like eBooks or webinars, and landing pages are capturing new leads. If this sounds like you, then congratulations: you’ve made it halfway!
I remember the early days of Inbound Marketing, when it was a new philosophy that threatened to disrupt our very notion of marketing. Over the years evolution has continued, to the point where Inbound Marketing could become known as just ‘marketing’. Its growth has been phenomenal – but more remarkable yet is the diversity of businesses and organisations that are benefitting from the Inbound philosophy. B2B, B2C, government agencies and non-profits are all taking their organisations and marketing efforts to the next level with fundamental Inbound principles that anyone can employ.
It’s hard to believe, but it’s March already and if you’re like me budgeting for 2016-17 is already underway.
Topics: Inbound Marketing