There was a time, not all that long ago, when milkmen would go from door-to-door delivering glass bottles of milk to Australian homes.
Contrary to what you may believe about online marketing, email is not a dirty word.
The humble blog. What started as a hobby in the late 90s has become a complete marketing revolution. From Fortune 500 companies to sole traders, blogging has become one of the most fundamental ways to market to new and existing customers.
A new survey has revealed that Australian small businesses are still grappling with the best ways to market their business and generate new leads.
On 17 December 1997, science fiction and literary enthusiast Jorn Barger sat down at his computer and retitled his online diary – a collection of his musings covering everything from AI to James Joyce – to ‘weblog’. It was a blend word combining the phrase ‘logging the web’.
“Today it’s not about ‘get the traffic’ – it’s about ‘get the targeted and relevant traffic.” – Adam Audette
HubSpot’s 2016 State Of Inbound Report has arrived and, as usual, it’s a veritable treasure trove of information about how Inbound is changing the marketing game.
Advertising, direct mail and cold calling have been swept aside for blogs, webinars and Facebook accounts. Regardless of sector or industry, marketers are under increasing pressure to adapt and change — or risk being left behind.
"You better start swimming or you’ll sink like a stone…"
For small businesses, a top Google ranking is a major factor in getting found by prospective clients, and a driver of potential revenue. So I thought for today's article we would explore some of the practical things you can do to optimise your website and boost your search ranking results.