A new survey has revealed that Australian small businesses are still grappling with the best ways to market their business and generate new leads.
On 17 December 1997, science fiction and literary enthusiast Jorn Barger sat down at his computer and retitled his online diary – a collection of his musings covering everything from AI to James Joyce – to ‘weblog’. It was a blend word combining the phrase ‘logging the web’.
“Today it’s not about ‘get the traffic’ – it’s about ‘get the targeted and relevant traffic.” – Adam Audette
HubSpot’s 2016 State Of Inbound Report has arrived and, as usual, it’s a veritable treasure trove of information about how Inbound is changing the marketing game.
Advertising, direct mail and cold calling have been swept aside for blogs, webinars and Facebook accounts. Regardless of sector or industry, marketers are under increasing pressure to adapt and change — or risk being left behind.
"You better start swimming or you’ll sink like a stone…"
For small businesses, a top Google ranking is a major factor in getting found by prospective clients, and a driver of potential revenue. So I thought for today's article we would explore some of the practical things you can do to optimise your website and boost your search ranking results.
It’s a conundrum that can be the difference between profit and loss for small businesses: which social media platform should I focus my efforts on?
I love the Olympics. To see world-class athletes giving their all in pursuit of their dreams is both powerful and inspiring. I suddenly become enthralled in sports that I would normally never watch. Sure, I may not know all the rules - but if there’s an Aussie involved, I ride every bump with them.
I was watching a replay of Australian swimmer Kyle Chalmers win his gold medal last week, and it occurred to me that there is an intrinsic link between the Olympics and Inbound Marketing.
It sounds crazy, right?
But when you consider that both are rewards for continuous effort, hard work and dedication, the two share distinct parallels.
I think it’s an important lesson for any small business embarking on the Inbound Marketing journey. Like a swimmer completing lap after lap in the pool, the results won’t always be immediate. But with hard work and genuine commitment, you will eventually see reward for effort.
If you run a small business, you’re well aware of the constant work it takes to generate leads, close customers, attract new customers and keep existing ones happy. It’s a perpetual challenge, not made easier by fluctuating economic conditions and changing consumer attitudes. And it’s not doing much for small business confidence.
To thrive in today’s competitive environment, small businesses are experimenting with content and various publishing platforms to find new ways to get ahead. With more creative tools available than ever before – small business owners face a complex environment of opportunities and challenges.