Inbound Marketing Blog

Consumer Habits Are Changing: 5 Ways Small Business Marketing Can Keep Up

With consumer habits changing rapidly, how should marketers adapt their efforts and content in order to get maximum value for effort? If customers and audiences have moved on to new platforms and new ways of consuming information, how do we recapture their attention?

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Posted by Stacie Chalmers 21 July 2016 07:00:00

Topics: Small Business Marketing Guide

5 Ways To Use Data To Improve Your Marketing


Fact: Big Data is Big Business. Conservative estimates say that in the space of two days, humans are now capable of producing the same amount of information that was generated from the dawn of time until 2003.

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Posted by Stacie Chalmers 14 July 2016 07:00:00

Topics: Data Driven Marketing, Big Data, Analytics

How To Know What Marketing Data To Measure To Achieve Your Goals

‘If the statistics are boring, then you’ve got the wrong numbers.’ Edward Tufte

Many people in the marketing industry describe data as ‘the new oil’, a commodity that will keep the wheels of big business turning in a new, online world. In many ways they’re right. Big Data reveals more about customer habits and behaviours than ever before, equipping marketers with unprecedented amounts of information to tailor campaigns and speak to people on their terms. But as we try and swim in the Big Data tsunami, are we tracking and analysing the right kind of information? Last week we talked about the tools you can use to measure your data. This week we’ll explore the kinds of data you should be measuring in the first place.

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Posted by Stacie Chalmers 07 July 2016 07:00:00

Topics: Big Data, Analytics

4 Resources To Help Small Business Make Sense Of Their Marketing Data

I read a sobering statistic this week. It initially shocked me, but as the surprise subsided it was replaced by a gentle acknowledgement that it’s a sign of the times:  

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Posted by Stacie Chalmers 23 June 2016 07:30:00

Topics: Data Driven Marketing, Analytics

What Small Business Owners Need To Know About Marketing and IT Aligning


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Posted by Stacie Chalmers 16 June 2016 07:00:00

Topics: Small Business Marketing, Marketing and IT

4 Content Ideas To Drive Your Sales Enablement

What if I told you that successful Sales Enablement came down to just one thing? One tiny, two-syllable word that can reshape the whole way your business engages with new and existing customers?

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Posted by Stacie Chalmers 09 June 2016 07:00:00

Topics: Sales Enablement

How To Bridge The Gap Between Inbound Marketing and Sales Enablement

Last week we introduced the idea of Sales Enablement. While a relatively new and evolving concept, Sales Enablement is closely linked to Inbound Marketing, with an important distinction. As we know, Inbound Marketing uses great content to generate high quality leads. Sales Enablement is the next step in the process, designed to close the leads your brilliant content has worked so hard to create. To use a dessert analogy, if Inbound Marketing were the bowl of ice-cream, Sales Enablement is the sprinkles on top.

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Posted by Stacie Chalmers 02 June 2016 07:00:00

Topics: Sales Enablement

The Many Faces Of Sales Enablement: 3 Things You Need to Know

There was a time when the sales process was clear-cut. Tools and tactics were largely commonplace, and everyone knew the rules. Then everything moved online, and sales has been in a state of flux ever since.

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Posted by Stacie Chalmers 26 May 2016 07:00:00

Topics: Inbound Sales, Sales Enablement

The Business Benefits of Buyer Personas

I was recently conducting a series of interviews for a new client, speaking with their customers and resellers to help prepare an Inbound Marketing Strategy. 

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Posted by Stacie Chalmers 19 May 2016 07:00:00

Topics: Content Marketing, Buyer Persona

Big Data: Using Numbers To Create Inbound Marketing Magic


In a famous study conducted over the course of 20 years, political science writer and professor Philip E. Tetlock discovered that when it comes to intuition, the results are about as accurate as flipping a coin.

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Posted by Stacie Chalmers 12 May 2016 07:00:00

Topics: Data Driven Marketing

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