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Inbound Marketing Blog

6 Things Every Small Business Should Know About Data-Driven Social Media Ads

In recent times Social Media advertising has emerged as a powerful marketing force, particularly those backed by robust data and solid metrics. 

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Posted by Stacie Chalmers 19 January 2017 07:00:00

Topics: Social Media, Data Driven Marketing

Tools To Help Small Business Track And Measure Marketing ROI

Ask most marketers what part of their job sends a chill up their spine and they’ll invariably answer ‘Proving ROI’. 

Proving Return on Investment (ROI) is the metaphorical white whale for the modern marketer. Today’s campaigns oscillate between new and traditional mediums, spread via ever evolving and uncontrollable platforms, and incorporate both inbound and outbound methods.

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Posted by Stacie Chalmers 12 January 2017 07:03:00

Topics: Marketing ROI, Inbound Marketing Tools

Inbound Marketing Trends to Watch in 2017


2017 has arrived and along with it has come the promise of some exciting new trends in the world of Inbound Marketing.

As we settle in and plan for the year ahead, now is the opportune time to assess the latest developments in Inbound Marketing and how they will impact you and your clients.

The increased need for smarketing, the rise of artificial intelligence (AI) and a surge towards video are amongst the top trends we predict will have the most impact in 2017. 

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Posted by Stacie Chalmers 05 January 2017 07:01:00

Topics: Inbound Marketing, smarketing, Marketing and Sales Alignment

What We Learned In Inbound Marketing This Year


When you are a marketer, learning never stops. Whether it’s about new tactics and new technologies or new industries you have to familiarise yourself with, you know that you are an eternal student. So, what better time than the end of the year to recap what we’ve learned in 2016.

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Posted by Stacie Chalmers 29 December 2016 07:02:00

Topics: Buyer Persona, Big Data, Marketing and Sales Alignment

Christmas Themed Inbound Tactics To Celebrate The Festive Season


December is a month filled with joy and…deadlines, especially if you’re a marketer. We know the struggle all too well: each year you strive to deliver a Christmas themed campaign that will wow everyone to give your customers a little bit of Christmas cheer.

However, inspiration doesn’t always follow Santa’s predictable schedule. If you’re strapped for festive Inbound tactics that will delight your customers and leads here are some suggestions that will make them feel like Christmas has come early.

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Posted by Stacie Chalmers 22 December 2016 07:03:00

Topics: Content Marketing, Buyer Persona

How Predictive Intelligence and Smart Content Can Improve User Experience


Predictive intelligence is no longer just a buzzword that appears in ‘a soon-to-be-trend’ article; it’s a reality and it’s here to make marketers more effective than ever before.

While the phrase may sound intimidating, once you get to know the ways in which it can help you, you’ll realise that it’s a must-have tool for the modern marketer. In fact, predictive intelligence can un-complicate your life by turning huge amounts of raw data into helpful insights that you can use to generate better and more effective campaigns. Let’s see how.

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Posted by Stacie Chalmers 15 December 2016 07:02:00

Topics: Data Driven Marketing, Big Data, Predictive Intelligence

How Intelligent Email Marketing Can Improve Marketing ROI


According to Salesforce’s State Of Marketing 2016 report, 80% of marketers say that email is the core of their business. In other words, email is still the most used channel to get leads and then convert them into customers.

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Posted by Stacie Chalmers 08 December 2016 07:04:00

Topics: Email Marketing, Marketing ROI, Predictive Intelligence

Inbound Marketing Tips To Help SMEs Reduce Cost Per Lead and Customer

Reducing overheads, especially costs associated with generating leads and customers, can mean the difference between closing the doors or having a profitable business for SMEs.  If reducing  cost per lead and cost per acquisition, without affecting revenue, is a top priority for your business in 2017 – you’re not alone.

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Posted by Stacie Chalmers 01 December 2016 07:01:00

Topics: Marketing ROI, Get Customers, Get Leads

Social Media Tips To Help Small Businesses Increase Traffic


As a small business owner, you already know that social media is a great tool to drive more traffic to your website, but are you struggling to see it work for your business?

Take a look at our tips below to discover how you can use social media to drive more people to your website.

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Posted by Stacie Chalmers 24 November 2016 13:01:00

Topics: Social Media, Get Found

Long Form Content Ideas To Help Small Business With Inbound Marketing

Blogging, social media platforms and sending out the occasional informative emails are fundamental to your inbound marketing strategy. But have you ever considered adding long-form content to the mix?

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Posted by Stacie Chalmers 17 November 2016 07:01:00

Topics: Content Marketing, Small Business Marketing, Get Found

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