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Inbound Marketing Blog

7 Buyer Persona Insights That Will Attract People To Your Business

Posted by Stacie Chalmers

22-Jul-2015 10:00:00

When I start developing buyer personas with my clients I ask them to fill in a worksheet of questions, to give me a greater insight into who we’re writing for, and why these people would be interested their product or service.

What I have come to learn over the years of creating buyer personas is that people still don’t fully understand how to tap into the important details of their buyer personas.

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Topics: Buyer Persona

Align Your Content To These 3 Stages Of The Buyers Journey To Boost Conversions

Posted by Stacie Chalmers

15-Jul-2015 10:00:00

Is your content attracting people who are likely to buy from you? Is your content aligned with information they’re looking for at different stages of the buying process?

A challenge many small businesses face is publishing content their prospects are looking for online. Creating a buyer persona, a detailed description of someone who is likely to buy from you, will provide insight into what information your prospects are searching online.

Last week I addressed buyer personas, the purpose of today’s article is to help you understand what information your prospects are looking for at each stage of the buying process.

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Topics: Content Marketing, Buyer Personas

Improve Your Inbound Marketing With Content Your Buyer Personas Love

Posted by Stacie Chalmers

01-Jul-2015 13:00:00

As a small business owner you understand that digital marketing is key to achieving your revenue goals in this digital era. You understand the importance of a website presence so your future customers can find you, and that you need to give people a reason to choose you and not your competition. 

You get it. But do you know where to start?

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Topics: Buyer Personas, Buyer Persona

Why Inbound Marketing Isn't Enough To Grow Your Business

Posted by Stacie Chalmers

15-Oct-2014 10:00:00

September 9th, I joined 10,000+ other marketing and business professionals at the annual Inbound conference in Boston

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Topics: Inbound - Company Wide

9 Steps To A Google Friendly SEO Strategy – That works!

Posted by Stacie Chalmers

12-Nov-2013 07:09:00

As Google continues to update their algorithms; Panda, Pengiun, and the latest Hummingbird are you one of the many small business owners and marketers confused about what to do?

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Topics: SEO

Content Marketing v’s Context Marketing

Posted by Stacie Chalmers

12-Sep-2013 07:08:00

Its all about the context marketingFor most marketers the term ‘Content Marketing’ is not new. It’s an important online marketing strategy that includes: 

  • Daily, social media engagements and sharing
  • Weekly, publishing educational blog articles
  • Monthly, producing instructional videos
  • Quarterly, guides and ebooks for lead generation and thought leadership
  • And of course, regular emails for lead nurturing
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Topics: Content Marketing, Context Marketing

How Sales and Marketing Must Change Tactics To Succeed Online

Posted by Stacie Chalmers

03-Sep-2013 11:39:00

The impact of the internet and social media has changed the role of marketing and sales, with many strugglying to know how to effectively leverage this new online world to acheive their lead and revenue goals.

This article shares insights learned from Inbound13 on how marketing and sales must change tactics if they want to succeed in this new online world.

At Inbound13 – just last week in Boston, the keynote presentation from Hubspot co-founders @bhalligan and @dharmesh spoke about treating prospects, leads and customers like people – we’re calling this the Inbound Experience.

An inbound experience is a personalised experience that a person has with your company online. An inbound experience starts with your website, and continues with your interactions with people throughout the entire buying process, and beyond.

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Topics: Inbound Marketing, Inbound13, Inbound Experience

What Is Going On At #Inbound13?

Posted by Stacie Chalmers

20-Aug-2013 19:51:00

Even though I'm a world away from Inbound13 geographically, I'm in Sydney they're in Boston, thankfully I can still keep my finger on the pulse of #inbound13 with social media.

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Topics: Inbound Marketing, Hubspot, Inbound13

10 Helpful Articles To Help You Implement Marketing Strategies That Get Results

Posted by Stacie Chalmers

22-Jul-2013 08:29:00

1. Get started with a strategic plan

Where are you heading? The first step is to identify realistic goals, then identify the strategic actions that will get you closer to your goal – easy? Maybe! But we’ve made it easier to help you get started with a strategic plan with this article on marketing advice to set achievable goals.

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Topics: Inbound Marketing, Marketing Strategies

10 Great Tips For Small Business From The Sydney Hills Chamber Sales & Marketing Boot Camp

Posted by Stacie Chalmers

20-Jun-2013 15:21:00

Well I certainly got more than I had planned from the Sydney Hills Chamber Annual Sales and Marketing Boot Camp. I expected to leave with a list of action items to help me with lead generation and conversion tactics – but this years event went over and above my imagination.

Your Business - Your Choice

The day started out with an inspiring presentation from Brett Kelly, CEO Kelly and Partners. His focus was on developing the person, self-development. Grow you to grow your biz.

As a business owner this is often the last area we focus on, spending too much time working in the business. There’s always something urgent and more important like; inquiries, invoicing and employees. Brett challenged us to be conscious and intentional in our lives. He went on to mention the 10,000 hour idea, a concept Malcolm Gladwell popularised in his book the Outliers. Claiming if you spend a minimum of 10,000 hours practicing/studying something it will lead to proficiency in that particular area of study.

My mother used to say to me the time is going to pass anyway, so you may as well do something worthwhile with it. So for those of you busy, or for those who think 10,000 hours will take too long – where do you want to be in 10 years? The time will pass anyway so be conscious and intentional in your choices.

To wrap up a very inspiring presentation here are my top 2 takeaways from Brett:

  1. Be deliberate and conscious in your approach to life.
  2. Grow yourself to grow your business - Find time each week, even 2 hours per week will make a difference if its consistent, to develop and grow yourself.

Check out Brett's latest book, Business Owners Wisdom here:

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Topics: Inbound Marketing, Small Business Marketing, Sydney Hills Business

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