As we know, the sales game has changed. Today’s customers are now 70% of the way through the buying process before they’re willing to talk to a salesperson. This reality has banished old sales tactics to the dustbin of history, hopefully never to be seen again.
According to HubSpot’s 2016 State of Inbound report, one of the key priorities for sales in 2017 is improving the efficiency of the sales funnel. Whether you’re reviewing an existing sales process or developing one for the first time, successful outcomes depend on having access to the right technology.
The disconnect between sales and marketing has been around since the advent of modern business. While some progress has been made, 20% of companies still report misalignment between the two departments, according to HubSpot’s State of Inbound 2016 report. While ‘misalignment’ doesn’t exactly mean ‘war’, it does mean that the two are not cooperating as they should, and this could affect your ability to win more customers.
Sales Enablement has emerged as one of the most pressing priorities for the modern marketer. According to HubSpot’s 2016 State of Inbound report, 32% of marketers rate it as a major focus for 2017. Overall it’s the fifth highest priority for the sector, the first time Sales Enablement has ever appeared in the survey results.
In the same report, only 2% of Inbound Marketers and 3% of Outbound Marketers said sales enablement was overrated.
From relative obscurity Sales Enablement now occupies a large space on the Inbound Marketing radar.
What is Sales Enablement?
It’s Australia Day 2017, and many of us will be hitting the beach, firing up the barbie and getting ready for a game of backyard cricket.
In the spirit of the public holiday, we thought we’d take a break from our usual Inbound blog and instead do something a little more Australian.
This week we thought we’d celebrate Australia Day by taking a look at some of the campaigns that have become an iconic part of Australian culture and played in important role in our nation’s marketing landscape.
In recent times Social Media advertising has emerged as a powerful marketing force, particularly those backed by robust data and solid metrics.
Ask most marketers what part of their job sends a chill up their spine and they’ll invariably answer ‘Proving ROI’.
Proving Return on Investment (ROI) is the metaphorical white whale for the modern marketer. Today’s campaigns oscillate between new and traditional mediums, spread via ever evolving and uncontrollable platforms, and incorporate both inbound and outbound methods.
2017 has arrived and along with it has come the promise of some exciting new trends in the world of Inbound Marketing.
As we settle in and plan for the year ahead, now is the opportune time to assess the latest developments in Inbound Marketing and how they will impact you and your clients.
The increased need for smarketing, the rise of artificial intelligence (AI) and a surge towards video are amongst the top trends we predict will have the most impact in 2017.
When you are a marketer, learning never stops. Whether it’s about new tactics and new technologies or new industries you have to familiarise yourself with, you know that you are an eternal student. So, what better time than the end of the year to recap what we’ve learned in 2016.
December is a month filled with joy and…deadlines, especially if you’re a marketer. We know the struggle all too well: each year you strive to deliver a Christmas themed campaign that will wow everyone to give your customers a little bit of Christmas cheer.
However, inspiration doesn’t always follow Santa’s predictable schedule. If you’re strapped for festive Inbound tactics that will delight your customers and leads here are some suggestions that will make them feel like Christmas has come early.