Making sense of the torrent of social media commentary has been likened to ‘drinking from a waterfall’.
It’s a powerful mental image and a fairly apt description of the challenge facing marketers and small businesses that are trying to convert social media tracking and big data into real insights and solutions for their business.
Last week we discussed Social Selling, this week let’s talk about its cousin, Social Listening – a far more strategic and sustainable way to use social media to make your business more effective and responsive.
Topics: Social Media Marketing
As we know, the sales game has changed. Today’s customers are now 70% of the way through the buying process before they’re willing to talk to a salesperson. This reality has banished old sales tactics to the dustbin of history, hopefully never to be seen again.
According to HubSpot’s 2016 State of Inbound report, one of the key priorities for sales in 2017 is improving the efficiency of the sales funnel. Whether you’re reviewing an existing sales process or developing one for the first time, successful outcomes depend on having access to the right technology.
The disconnect between sales and marketing has been around since the advent of modern business. While some progress has been made, 20% of companies still report misalignment between the two departments, according to HubSpot’s State of Inbound 2016 report. While ‘misalignment’ doesn’t exactly mean ‘war’, it does mean that the two are not cooperating as they should, and this could affect your ability to win more customers.
Sales Enablement has emerged as one of the most pressing priorities for the modern marketer. According to HubSpot’s 2016 State of Inbound report, 32% of marketers rate it as a major focus for 2017. Overall it’s the fifth highest priority for the sector, the first time Sales Enablement has ever appeared in the survey results.
In the same report, only 2% of Inbound Marketers and 3% of Outbound Marketers said sales enablement was overrated.
From relative obscurity Sales Enablement now occupies a large space on the Inbound Marketing radar.
What is Sales Enablement?
It’s Australia Day 2017, and many of us will be hitting the beach, firing up the barbie and getting ready for a game of backyard cricket.
In the spirit of the public holiday, we thought we’d take a break from our usual Inbound blog and instead do something a little more Australian.
This week we thought we’d celebrate Australia Day by taking a look at some of the campaigns that have become an iconic part of Australian culture and played in important role in our nation’s marketing landscape.
In recent times Social Media advertising has emerged as a powerful marketing force, particularly those backed by robust data and solid metrics.
Ask most marketers what part of their job sends a chill up their spine and they’ll invariably answer ‘Proving ROI’.
Proving Return on Investment (ROI) is the metaphorical white whale for the modern marketer. Today’s campaigns oscillate between new and traditional mediums, spread via ever evolving and uncontrollable platforms, and incorporate both inbound and outbound methods.