It’s a conundrum that can be the difference between profit and loss for small businesses: which social media platform should I focus my efforts on?
I love the Olympics. To see world-class athletes giving their all in pursuit of their dreams is both powerful and inspiring. I suddenly become enthralled in sports that I would normally never watch. Sure, I may not know all the rules - but if there’s an Aussie involved, I ride every bump with them.
I was watching a replay of Australian swimmer Kyle Chalmers win his gold medal last week, and it occurred to me that there is an intrinsic link between the Olympics and Inbound Marketing.
It sounds crazy, right?
But when you consider that both are rewards for continuous effort, hard work and dedication, the two share distinct parallels.
I think it’s an important lesson for any small business embarking on the Inbound Marketing journey. Like a swimmer completing lap after lap in the pool, the results won’t always be immediate. But with hard work and genuine commitment, you will eventually see reward for effort.
If you run a small business, you’re well aware of the constant work it takes to generate leads, close customers, attract new customers and keep existing ones happy. It’s a perpetual challenge, not made easier by fluctuating economic conditions and changing consumer attitudes. And it’s not doing much for small business confidence.
To thrive in today’s competitive environment, small businesses are experimenting with content and various publishing platforms to find new ways to get ahead. With more creative tools available than ever before – small business owners face a complex environment of opportunities and challenges.
The rapid growth in online usage has presented small businesses with a dizzying number of new platforms and avenues to reach their customers. It seems that anyone with an internet connection can potentially reach millions of people. But where should you channel your content marketing efforts?
With consumer habits changing rapidly, how should marketers adapt their efforts and content in order to get maximum value for effort? If customers and audiences have moved on to new platforms and new ways of consuming information, how do we recapture their attention?
Topics: Small Business Marketing Guide
Fact: Big Data is Big Business. Conservative estimates say that in the space of two days, humans are now capable of producing the same amount of information that was generated from the dawn of time until 2003.
‘If the statistics are boring, then you’ve got the wrong numbers.’ Edward Tufte
Many people in the marketing industry describe data as ‘the new oil’, a commodity that will keep the wheels of big business turning in a new, online world. In many ways they’re right. Big Data reveals more about customer habits and behaviours than ever before, equipping marketers with unprecedented amounts of information to tailor campaigns and speak to people on their terms. But as we try and swim in the Big Data tsunami, are we tracking and analysing the right kind of information? Last week we talked about the tools you can use to measure your data. This week we’ll explore the kinds of data you should be measuring in the first place.
I read a sobering statistic this week. It initially shocked me, but as the surprise subsided it was replaced by a gentle acknowledgement that it’s a sign of the times: