---
title: "Izzy Learns Inbound Marketing Part 6: SEO For Traffic and Leads"
description: Learn where you need to put your keywords to boost your organic rank and improve your Inbound Marketing
---

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# Inbound Marketing Blog

# Izzy Learns Inbound Marketing Part 6: SEO For Traffic and Leads

Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) on 18-Feb-2011 01:00:00

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Have you been following the Izzy Learns Inbound Marketing series? Izzy presents a business owner or marketer - someone just like you. Who is learning about Inbound Marketing and following the steps of an inbound marketing plan.

***The purpose of today's article to look at what Izzy needs to do so his website shows up in the search engines, for his keywords.***

 

In an earlier article we learnt that Izzy needs 4,000 visitors per month to achieve his monthly revenue goals.  Working through his [Inbound Marketing Plan](https://www.theinboundmarketingcompany.com.au/inbound-marketing/), Izzy just completed his [keyword analysis](http://theinboundmarketingcompany.com/inbound-marketing-blog/bid/45190/Inbound-Marketing-Why-Keyword-Rank-Shouldn-t-be-Your-Goal)and is now learning about [Search Engine Optimization (SEO).](http://theinboundmarketingcompany.com/inbound-marketing-blog/bid/18900/Is-Your-SEO-Aligned-With-Inbound-Marketing-Goals)

Effective SEO includes both On-Page and Off-Page tactics. On-Page SEO is what tells the search engines what your page is about. Off-page SEO are the links pointing to your page this is what gives your page authority and tells Google which pages are more relevant than others.

**On-Page SEO Tactics:**

There are certain areas on the page the search engines look to, for clues to the topic of your page. This is where you want your keywords – here are some best practices for on-page SEO.

- Choose 1-2 keywords per page.
- Place the keyword in the: 
    - Page Title
    - URL
    - H1 Header
    - Image Alt text
    - Internal inbound links
    - Content

Izzy had read about the placement of keywords before, but he wasn’t really sure what it meant or how to make the changes. He was pleased to discover that [Hubspot’s CMS and Tools](https://www.theinboundmarketingcompany.com.au/hubspot-partner/)made it so easy. All  he had to do was click on the Page Properties and enter in all the information for that page.

**Off-page SEO**

Off-page SEO is one the most important elements determining your organic rank. They are the links pointing to your webpage. 

**What’s important:**

- **Use of keywords** - The word(s) that are hyperlinked to your website should be a keyword.
- **The authority of the domain that is linking to your page** - Another way to look at this is which sites do you trust? Usually .edu, .org a well known blogger or large organization over a small business or start up that is new, Google is the same.
- **The number of domains pointing to you page** – you’re better with one link from 100 domains, than 100 links from one domain.
- **The best tactic for link building is [blogging](http://theinboundmarketingcompany.com/inbound-marketing-blog/bid/52961/17-Ways-To-Use-Your-Blog-For-Inbound-Marketing-and-To-Get-More-Leads)**. Writing good content that others want to link to.

 

This now means Izzy really needs to get to work with creating lots of great content, optimizing with keywords and link building to boost his organic rank.

Before he starts driving more traffic to his site, Izzy will set up conversion tactics on his web pages that will capture lead information for lead nurturing.

**Next Issue:**  Conversion Tactics For Your Website

**Don’t miss out – subscribe today!**

**Read The Previous Izzy Learns Inbound Marketing Articles**

[Izzy Learns Inbound Marketing: Blog Series Launch](http://theinboundmarketingcompany.com/small-business-marketing-blog/bid/51361/Check-out-the-Series-Launch-Izzy-learns-Inbound-Marketing)

[Izzy Learns Inbound Marketing Part 1: Research](http://theinboundmarketingcompany.com/small-business-marketing-blog/bid/51603/Izzy-Learns-Inbound-Marketing-Part-1-Research)

[Izzy Learns Inbound Marketing Part 2: Making the Decision](http://theinboundmarketingcompany.com/small-business-marketing-blog/bid/51718/Izzy-Learns-Inbound-Marketing-Part-2-Making-the-Decision)

[Izzy Learns Inbound Marketing Part 3: The Action Plan](http://theinboundmarketingcompany.com/small-business-marketing-blog/bid/51880/Izzy-Learns-Inbound-Marketing-Part-3-Action-Plan)

[Izzy Learns Inbound Marketing Part4: Goals and Strategies](http://theinboundmarketingcompany.com/small-business-marketing-blog/bid/52460/Izzy-Learns-Inbound-Marketing-Part-4-Goals-Strategies)

[Izzy Learns Inbound Marketing Part5: 10 Ways To Find The Right Keywords](http://theinboundmarketingcompany.com/inbound-marketing-blog/bid/52826/Izzy-Learns-Inbound-Marketing-5-10-Ways-to-Find-the-Right-Keywords)

 

Was this helpful? Do you have something else to add? Please share your comments in the section below.

 

---

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This ebook is a practical guide to the steps you need to take to attract the 'right' visitors to your website and how to convert them into leads and customers.

## Other Articles You May Find Helpful:

[Marketing Tips For Small Business: 7 Ways To Generate leads](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/timco-marketing-strategy-tips-for-small-business-6-ways-to-generate-leads)

[How To Include Lead Generation In Your Marketing Strategy](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-to-include-lead-generation-in-your-marketing-strategy)

[How to Get Found Using HubSpot Marketing and Sales Software](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-to-get-found-using-hubspot-marketing-and-sales-software)

[How HubSpot Marketing Software Helps Small Business Generate Leads](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-hubspot-marketing-software-helps-small-business-generate-leads)

[3 Effective Lead-Generating Ideas for Your Content Marketing Strategy](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/3-effective-lead-generating-ideas-for-your-content-marketing-strategy)

 Topics: [Lead Generation](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/lead-generation), [SEO](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/seo) 

  

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