Inbound Marketing Blog

Knowledge is Power! If you don’t know where your leads and customers are coming from, you can't improve your marketing ROI (return on investment). 

Analyzing your marketing results is a crucial step in effective marketing, one many small business owners don’t spend time on – and as a result they end up investing too much money with a poor marketing ROI.

Recently I wrote an article called 5 Steps To Getting Found Online. The purpose of that article was to help business owners and marketers understand that there are specific tactics they 'must' implement if they want their website to work for them. By "work for them" I mean more than just show up on Google's front page, but to actually attract qualified traffic to their website, and keep them on their site. To learn more read the article here: 5 Steps To Getting Found Online: The Inbound Marketing Methodology

As part of your marketing for 2013 showing up in search results, for the keywords your prospects' search is important. Knowing how to do this, is a frustration that many small business owners, and marketers experience.– so they hire an SEO “expert” to help them without really understanding what the SEO “expert” is doing.

The purpose of this article is to help small business owners, and marketers understand enough about SEO so they can implement an effective SEO Strategy as part of their lead generation for 2013. Or at the very least know what their SEO consultant is doing, or should be doing.

When your target market is looking - make it easy for them to find your company (not the competition), when and where and they are looking.

The purpose of the Small Business Marketing Guide: Introduction to Inbound Marketing is to educate you on inbound marketing strategies that will help your prospects find you, convert prospects into qualified leads and customers, and analyse your results to improve marketing ROI.

Happy 2013!

I honestly hope you had a wonderful and safe holiday season, and the start to 2013 has you inspired and motivated to acheive your business goals in 2013.

Have you set your business goals for 2013?

Do you know why you have these business goals?

The purpose of this article is to share my thoughts, as a small business owner - as I know all business owners struggle with, when and how to grow their business and maintain quality of service.

Firstly, I should point out that I decided to change the name a few years ago from Stacie Chalmers Inbound Marketing Solutions (very much a soloprenuer business) to The Inbound Marketing Company. I had decided I was ready to grow the business so I wanted a name that reflected that vision.

As a small business owner, or marketer, it's important to have a basic understanding of SEO - Search Engine Optimisation. Maybe you've heard of all the recent algorithmn changes from Google, or maybe you're just confused.  The purpose of this article is to help small business understand the importance of SEO for marketing, without the techy speak.

First I should point out that when you set up your website, structure and load speed time are important, so while you may not have the expertise to do this, make sure you understand that it's important when you are speaking to a web designer or web developer for your site.

Marketing Profs recently released results from their 2013 Content Marketing Study. One point that stood out to me is the number one challenge for B2B marketers is producing enough content, rather than engaging content. Here are some other interesting quick stats to give this article some perspective:

Are you spending too much money on marketing your business, with poor results - but you keep doing the same thing because you're not sure what else to do?

The definition of insanity is doing the same thing over and over and expecting a different result. If you feel you fall into this category when it comes to marketing your business then it's time to change the way you market.