Where are you heading? The first step is to identify realistic goals, then identify the strategic actions that will get you closer to your goal – easy? Maybe! But we’ve made it easier to help you get started with a strategic plan with this article on marketing advice to set achievable goals.
Topics: Inbound Marketing, Marketing Strategies
Well I certainly got more than I had planned from the Sydney Hills Chamber Annual Sales and Marketing Boot Camp. I expected to leave with a list of action items to help me with lead generation and conversion tactics – but this years event went over and above my imagination.
Topics: Inbound Marketing, Small Business Marketing, Sydney Hills Business
SEO, or search marketing, for small business owners and marketers is necessary for survival and long term success. But for many it's frustrating, confusing, and just when you think you understand SEO – search engine optimisation, Google announces a new update to their search algorithm, the latest being Penguin 2.0.
With Google continually making changes to their search algorithm, it’s difficult for marketers to know which are the best tactics for SEO. And as a marketer the last thing you want to do is spend your time studying SEO and changing tactics every time Google makes a change to their algorithm.
Topics: Small Business Marketing, SEO
Digital marketing strategies and tactics seem to be changing weekly – or so it feels. And for marketers trying to stay up to date with technology it can be time consuming and confusing.
SEO has traditionally been an important strategy for marketers to drive more traffic to their website. Tactics associated with SEO are largely driven by Google’s algorithm. And as Google releases changes to their algorithm marketers are quick to respond by changing tactics. What may work one year, will not necessary work the following year, as people try to trick search engines, and Google gets smarter at penalizing them.
There's a consistent view that Inbound Marketing is growing, so I'm curious to learn why and what this means for marketers, and businesses in the future.
@Randfish has made a bold prediction that in 2013 "Inbound Marketing" will be in more titles & job profiles as "SEO" becomes too limiting for many professionals
Source: 10 Predictions for Inbound Marketing in 2013
If we have a look at the State of Inbound Marketing Report for 2013 – his prediction could be right on the mark.
Topics: Inbound Marketing, SOIM2013
A delivery - wow I don't often get parcels arriving at my office. I’m excited to see what's in the box. But before I get a chance to open the well taped box, my mobile rings - the box will have to wait.
The caller ID says "blocked" - I often don't answer these calls but today, regrettably, I did. The person on the other end had such a strong accent I had trouble understanding who she was, and which company she represented. As she continued on with her script I figured out she represented a software company selling marketing automation. As an inbound marketing consultant, loyal to Hubspot, I have no interest in any other software that offers marketing automation. This call interrupted my work, and was a waste of time for both the person making the call and myself. And I might add, this is not the first call I've had from another company selling marketing automation software.
Topics: Hubspot, Email Marketing, Lovable Marketing
Surely it can’t be that hard? All marketers need to do is hire someone who understands how to create a website or banner image and move our advertisements from print to digital – right?
Hands up, if as a marketer, this has been your approach to marketing in the digital age? Maybe you introduced email marketing and created a Facebook page. And it’s possible you’re seeing results, but more than likely you’re not, and you’re spending more time and money than ever before, with fewer leads and customers.
Topics: Content Marketing, Digital Marketing
Do you have a sales team hungry for qualified leads? Or possibly a skilled marketer who does an amazing job with branding and advertising but doesn’t have the time to stay up to date with modern marketing tactics and technology?
Topics: Inbound Marketing, Outsource Marketing
The 6p call that interrupts your family dinner to sell you a timeshare apartment when your ideal vacation is to pitch a tent, go hiking and catch your dinner in the nearby stream – is equally frustrating and irrelevant.
What about the glossy cardboard mailout you receive in the mail selling carpet steam cleaning when you have timber floorboards? That ends up straight in the trash.
Topics: Content Marketing, Marketing Love
Are you a marketer who views marketing purely as lead generation - a numbers game?
Topics: Lead Generation, Email Marketing, Branding
