Do you have a sales team hungry for qualified leads? Or possibly a skilled marketer who does an amazing job with branding and advertising but doesn’t have the time to stay up to date with modern marketing tactics and technology?
This is an all too familiar scenario for many companies. And in many circumstances the marketing manager or business owner knows they need to get more traffic to their website, improve their presence on social media, publish valuable online content and track and measure their online activity so they can improve results – but how to learn and implement these modern marketing tactics is often the question.
Lack of resources is a common challenge – the marketing team is swamped and doesn’t have time to learn anything new, let alone add any more work to their busy schedules. With the cost per lead high there’s not enough in the budget to employ another marketing person, and without a clear understanding of tactics it difficult to employ a part-time person.
If this sounds like your company – the answer, for which you are searching is Inbound Marketing. Inbound Marketing tactics generate leads at a higher rate than traditional marketing, and they cost 61% less than outbound marketing.
Inbound Marketing is similar to inbound sales, it’s the lead coming to you. Quality, relevant and valuable content your audience will love, like; blogs, email, social media, PR and search marketing – will attract qualified leads into your marketing funnel. The key to success with inbound marketing is to focus on the consumer – understand to whom you are communicating, and publish the information for which they are searching, and avoiding the heavy sales pitch, poorly targeted offer and annoying messages. Us inbound marketers call it “lovable marketing”.
If you’d like to learn more about Inbound Marketing, book in a free assessment to find out what you need to do, to achieve your business goals and build an ongoing marketing lead generation system that will build your brand and buisness.