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Inbound Marketing Blog

10 Benefits of Outsourcing Your Marketing To An Inbound Marketing Agency

Posted by Stacie Chalmers on 27-Mar-2013 08:58:00

inbound leads inbound marketingDo you have a sales team hungry for qualified leads? Or possibly a skilled marketer who does an amazing job with branding and advertising but doesn’t have the time to stay up to date with modern marketing tactics and technology?

This is an all too familiar scenario for many companies.  And in many circumstances the marketing manager or business owner knows they need to get more traffic to their website, improve their presence on social media, publish valuable online content and track and measure their online activity so they can improve results – but how to learn and implement these modern marketing tactics is often the question.

Lack of resources is a common challenge – the marketing team is swamped and doesn’t have time to learn anything new, let alone add any more work to their busy schedules. With the cost per lead high there’s not enough in the budget to employ another marketing person, and without a clear understanding of tactics it difficult to employ a part-time person.

If this sounds like your company – the answer, for which you are searching is Inbound Marketing. Inbound Marketing tactics generate leads at a higher rate than traditional marketing, and they cost 61% less than outbound marketing.

Inbound Marketing is similar to inbound sales, it’s the lead coming to you. Quality, relevant and valuable content your audience will love, like; blogs, email, social media, PR and search marketing – will attract qualified leads into your marketing funnel. The key to success with inbound marketing is to focus on the consumer – understand to whom you are communicating, and publish the information for which they are searching, and avoiding the heavy sales pitch, poorly targeted offer and annoying messages. Us inbound marketers call it “lovable marketing”.

So what are the 10 benefits you ask?

  1. Have an entire team of marketing professionals for the cost of one.
  2. Learn inbound marketing from a certified professional.
  3. Get a head start on the competition.
  4. Improve marketing ROI.  Increase quality of leads, increase conversion rates and decrease cost of leads and customers.
  5. Stay up to date with the latest marketing tactics and technology with your own marketing consultant.
  6. Have your own team of specialists available when you need them: social, search, PR, writing, blog, design and analytics.
  7. Get your in house staff trained on marketing practices that work.
  8. Improve internal marketing and sales processes and communication.
  9. Build your brand and reputation with marketing your audience will love.
  10. No more annoying marketing messages that could be damaging your brand.

If you’d like to learn more about Inbound Marketing, book in a free assessment to find out what you need to do, to achieve your business goals and build an ongoing marketing lead generation system that will build your brand and buisness.


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Topics: Inbound Marketing, Outsource Marketing

 

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