Inbound Marketing Blog

Google does it again - more changes to it's algorithm in an attempt to reward quality, reputable sites and penalise poor quality and spammy sites. Learn more about these updates here.

As a consumer, how do you feel when you receive emails and phone calls from companies who are trying to sell you something you have no need or desire to buy?

As a marketer does this frustrating experience compel you to get better at targeting your marketing message to the right audience? I hope so. I'm surprised by how many marketers are still using "spam" marketing techniques from a decade ago - buying email lists, sending mass emails, cold calling etc - not only are they costly tactics, they can do your brand and reputation a lot of damage.

With SME marketers hungry to learn as much as they can about social media, and how to best use social media as part of their lead generation strategy - thankfully there are social media studies being done on a regular basis so you don't have look too deep to find a free ebook on the latest research. The latest ebook I stumpled upon is 47 Handy Facebook Stats by HubSpot.

I recently read an article that shared some interesting insights into Australian SMEs (the study on SMEs was done by RSMBC and published in NETT Magazine) the study revealed:

As a business owner or marketer, are you overwhelmed with knowing how to best spend your marketing budget, and time?  The internet and social media have in some regards, simplified marketing, and in other ways made it more complicated.

I turned on my iphone this morning to learn that HubSpot just revealed HubSpot3 at Inbound2012. Why is this news so big? And why should business owners and marketers pay attention?

Well it seems marketing just got smarter. The future of marketing, is here thanks to the talented team at HubSpot.

A couple of days ago I sat in on a webinar by Rand Fishkin CEO of SEOmoz (@randfish) and Dharmesh Shah CTO from HubSpot (@dharmesh), where they revealed the findings from an SEO Industry Survey, and shared their thoughts on the future of SEO, in The State of SEO and Internet Marketing 2012.

Google is actively improving it's algorithmn to improve user experience. Maybe you've heard about Google's Pengiun or Panda updates of recent. In essence they are encouraging marketers to focus on the user experience rather than trying to "trick" the search engines with low quality links, link farming and other tactics that are now penalised by Google.

The following post is a guest post from Jeremy Decker of Click Click Media. Click Click Media is a leading provider of Google AdWords and PPC services to Australian Businesses.

My parents and in-laws are all well over 60, some over 70 years of age, and all of them use the internet for research. So I wasn't surprised when Smart Company revealed the Sensis eBusiness Report that over 65 year olds are the fastest growing age group using the internet. According to the research, 89% of over 65's said they accessed the internet last year, up from 59% the year before, and now 1 in 5 own a tablet, up from 2% the year before. To read more about this research click here.