I recently read an article that shared some interesting insights into Australian SMEs (the study on SMEs was done by RSMBC and published in NETT Magazine) the study revealed:
As an SME owner or marketer where do you fit in with these results? Are you with the majority who plan to grow in the next two years, or those that have a formal business plan? Or are you wondering if you're going survive, and not sure where to invest your marketing dollars?
Either way, my question to you is - Do you know how you are going to grow your business? How are you going to get more leads, more customers and increase profits? Do you know which marketing tactic generates the most customers, the most leads or the lowest CPA (cost per acquisition). Do you know how track and measure your marketing to get an accurate ROI for each marketing tactic?
Based on the results I have seen in the US, the SMEs that not only survived the extremely tough US economic climate, but actually grew, were the SMEs that moved with the times and took a different approach to marketing. They adopted the inbound marketing methodology and invested in the software and training to get better at marketing. If you're looking to get ahead of the competition, and grow your business you need to be doing the following, and if you're not you need to learn more.
If you would like to learn more about any or all of these marketing strategies and how they will help your business grow - book in a marketing assessment today.