With SME marketers hungry to learn as much as they can about social media, and how to best use social media as part of their lead generation strategy - thankfully there are social media studies being done on a regular basis so you don't have look too deep to find a free ebook on the latest research. The latest ebook I stumpled upon is 47 Handy Facebook Stats by HubSpot.
As I was reading through this ebook, I was wondering do SME's understand how important this information is, and does it compel them to make the necessary changes to their marketing to improve their lead generation and ROI? Which in turn compelled me to write a blog article not only about the results revealed in the ebook, but how SMEs and marketers should use this information to tweak their marketing tactics to improve results.
If you don't, your competitors will! Social media takes time to build. Build trust, momentum and results - the sooner you get started, the greater your lead on the competition.
With traditional advertising you pay upfront for the advertisment and if it is a successful ad the phone will ring, the results are instant. But as soon as you stop advertising - the phone stops too. Social media is different in that you're building an online footprint that stays forever, even if you stop publishing content to your Facebook Timeline you still have a presence and prospects can still find you. The longer you've been doing Facebook the more content you'll have, the larger fan base you'll have and the more successfull you will be. So even if you don't see immediate results from Facebook advertising and/or marketing be patient, keep building.