Inbound Marketing Blog

This morning I had the pleasure of attending the Sydney Hills Chamber monthly breakfast - with guest speaker Jim Taggart. I was impressed, to say the least - he is an accomplished, wise and inspiring business and community leader.

What I loved about today's business success presentation was Jim's focus on the heart of people - not about what we should or shouldn't do, but about with whom we should aspire to be as a person, at the core. Which then overflows into building the right relationships and business opportunities to achieve business success. After all - business is all about people.

Are you drowning in information, new ideas and ways to grow your business?

It seems everyone is an expert in SEO and Social Media, making it difficult for small business owners to break through the noise, and know to whom they should listen.

The purpose of this article is to share my favourite inbound marketing articles of the week, from the thought leaders I have grown to trust over the years.

I know it's mine! It seems the more advanced we get with technology, technology to increase productivity, improve life etc, the less time we have.

With technology changing consumer behaviour - marketers are now more time poor than ever before.  Business owners and marketers now need to find the time to learn about SEO, understand social media, and stay up to date with changes to technology. Taking educational classes often means homework, so not only have you spent precious time away from your job to attend a presentation or class, you now need to find more time to do the homework - implement what you learned.

How do you decide on marketing strategies and tactics for your business? Do you track the results? How do you know if they're working and if they're helping your business grow?

Traditional marketing is broken! Your consumers have moved, their behaviour has changed and that means your marketing MUST change too!

A change in consumer behaviour means a change in marketing psychology. Marketing success today isn't about moving from print to the web, or radio to social media - it's about moving to consumer centric, permission based marketing, aka Inbound Marketing.

Yes it is possible to succeed with email marketing! The secret is... "Inbound Marketing" and knowing what to avoid.

Taking the inbound marketing approach to email marketing means you're emailing people who have expressed an interest in your company and have given you their email address, you haven't purchased a list, and you're not spamming them with irrelevant information, but rather sharing valuable information they want to read. The key to succeeding with email marketing is knowing what to avoid.

Convert! This is the second step in the Inbound Marketing Methodology - converting prospects into leads and leads into customers. If you missed the first step Get Found - click on this link.

Where to spend your marketing dollars is becoming more and more confusing for many businesses. Traditional channels like advertising, cold calling and direct mail are yielding fewer quality leads, which means the cost per lead is increasing. With new marketing opportunities opening up with the internet and social media, the confusion on where to spend marketing budgets increases.

Would you like to learn how to get better at marketing your business?  The key is to have prospects find you when they are looking.The first step is to determine where your target audience searches for your product or service?

For those of you new to term Inbound Marketing it means to 'pull in' and 'attract' your target audience, it is permission based marketing.