Inbound Marketing Blog

Are you wondering how to convert more website visitors into qualified leads?

Are you wondering how to get tangible results from your social media marketing efforts?  Start by identifying marketing objectives that are important to your business, then link your social media marketing efforts to relevant marketing objectives. Below are 6 ways social media marketing can improve your marketing efforts and help grow your business.

To be successful at lead generation you first need to understand your target audience. Where do they go when they are ready to buy? Or one step before that, where do they go to do their pre purchase research? The internet has replaced the yellow pages for the majority of consumers - which means marketers need to learn how to position their companies on the internet so prospects can find them, when they're looking. It also means that marketers need to be a lot more tech savvy than they used to be. All of these changes can lead to confusion, poor decisions, costly mistakes and poor ROI on marketing efforts if marketers don't get it right.

Is your website generating qualified leads for your business? If you're not happy with the volume or quality of the leads your website is producing then this article is for you.

Last week I wrote an article titled the 7 steps to help you write website content your prospects will love, the purpose of that article is to help you write website content to drive more qualified prospects to your site. The purpose of this article is to help you turn those prospects into leads.

Are you struggling to write content to publish on your website? Or, do you know what information you need to publish but you're just not sure how to write it in a way that will make sense to your prospects?

One of the most common mistakes so many businesses make, is they build their website based on what they do, rather than how they help. Remember this key point when writing any content for marketing purposes...

Inbound Marketing is a methodology based on:

• Get Found
• Convert (Leads and Customers)
• Analyze

The word "Inbound" means to pull in, or attract. Inbound Marketing means to pull prospects into your marketing funnel and to nurture them and get them sales ready. Traditional marketing tactics like; cold calling, poorly targeted advertising and direct mail are expensive, and yield a poor return ROI.

Search Engine Optimization (SEO) as been a major focus for marketers over recent years. Implementing the tactics to get on the front page of Google for keywords has been key. But with all the changes to Google’s algorithm, and the increase in social media –  how important is SEO for marketing success today?

Showing up in search results for your keywords is just as important today, as it always has been. What has changed is Google’s ability to reward valuable sites and penalize the sites using ‘black hat’ tactics trying to scam or pay their way to the top of searches, with schemes like “link farms”. Thankfully those days are over!

SEO today is about the user experience – your prospects, leads and customers. Here are a few simple tips to remember:

1.    Write content for your audience, not the search engines.
2.    Use keywords your audience uses.
3.    Publish content your audience will want to share.
4.    Publish content on your website regularly – weekly at a minimum.
5.    Make it easy for your audience to share content with their network.

Over the years I've written several articles on SEO, the most recent covering the latest updates from Google. To make it easy for you I've compiled a list of my top 5 articles - see list below.

Do you have any questions about SEO and how it can help your marketing? If so please use the comment section below.

What part does social media play in your marketing? Do you have a Facebook Business Page because everyone else does? Are you seeing results? Do you know how to determine whether social media is working or not?

The internet and social media have changed consumer behavior. The consumer is now able to do a lot more pre purchase research, which means they are better educated buyers. And consumers are connected to more people than ever before – making it easier to get reviews, recommendations and feedback.   Having a presence on social media is important for marketing, but to be successful at social media marketing its important to understand what role social media plays in the bigger picture, and how to best leverage it to achieve your end goal.

The internet and rapid growth of social media coupled with a tough economic climate have many business owners asking – Where are my customers? Their traditional marketing methods are not nearly as effective as they used to be, and they need sales, NOW!

In recent months Google has introduced changes to their algorithm to penalize sites trying to “trick” the search engines, and reward the sites who are focused on the customer experience and publish quality sites.

I've published many blog articles on choosing keywords so I won’t go over that again, at the end of this article you’ll find links to those articles.  So let's assume you have your list of keywords, you even know where and how to use your keywords, but you’re struggling with the implementation. How do you make it happen?