For those of you new to term Inbound Marketing it means to 'pull in' and 'attract' your target audience, it is permission based marketing.
Examples of Inbound Marketing are:
Search engine optimisation (SEO)
Social media marketing
The opposite is Outbound Marketing, which means to 'interrupt' and 'push' marketing messages to your audience, these are often poorly targeted and irrelevant, resulting in expensive marketing with a poor ROI.
Examples of Outbound Marketing are:
Poorly targeted advertising
Check out these Inbound Marketing stats:
Inbound marketing costs 61% less per lead that traditional, outbound marketing.
The average budget spent on company blogs and social media has nearly tripled in three years.
The lead to customer conversion rate for outbound marketing is 2%, compared to SEO at 15%.
89% of marketers are maintaining or increasing their inbound marketing budgets.
Source: Hubspot's 120 Awesome Marketing Stats, Charts and Graphs
Marketing Takeaway: Business owners who are serious about growing their business need to invest in Inbound Marketing.