Inbound Marketing v's Outbound Marketing

inbound marketing costs 61% less than outbound

For those of you new to term Inbound Marketing it means to 'pull in' and 'attract' your target audience, it is permission based marketing.

Examples of Inbound Marketing are:

Search engine optimisation (SEO)
Social media marketing
Website
Blogging

The opposite is Outbound Marketing, which means to 'interrupt' and 'push' marketing messages to your audience, these are often poorly targeted and irrelevant, resulting in expensive marketing with a poor ROI.

Examples of Outbound Marketing are:

Poorly targeted advertising
Spam emails
Direct mail
Cold calling

Check out these Inbound Marketing stats:

Inbound marketing costs 61% less per lead that traditional, outbound marketing.
The average budget spent on company blogs and social media has nearly tripled in three years.
The lead to customer conversion rate for outbound marketing is 2%, compared to SEO at 15%.
89% of marketers are maintaining or increasing their inbound marketing budgets.

inbound higher lead-customer conversion rate