My parents and in-laws are all well over 60, some over 70 years of age, and all of them use the internet for research. So I wasn't surprised when Smart Company revealed the Sensis eBusiness Report that over 65 year olds are the fastest growing age group using the internet. According to the research, 89% of over 65's said they accessed the internet last year, up from 59% the year before, and now 1 in 5 own a tablet, up from 2% the year before. To read more about this research click here.
So the question for SMBs and marketers today is - How should you market to this age group on the internet?
They Are Using Tabl ets: So make sure your website and emails are mobile friendly.
They're Searching Online, But Not Buying: Know what information is important to this age group before buying and make it easy to find online. Publish lots of content using the right keywords, the words they use.
They Want To Buy Offline: Make sure they know how to find your store, know your trading hours or how to book in a meeting. Publish your location on every page on your website, in your emails, and on all printed material.
Give Them A Reason To Come Into Your Store: Offer in store product demonstrations and free trial periods. This is a low risk offer to meet you, your staff and test drive the product and talk to a real person.
Here are some articles to help you plan and publish the right content.