My parents and in-laws are all well over 60, some over 70 years of age, and all of them use the internet for research. So I wasn't surprised when Smart Company revealed the Sensis eBusiness Report that over 65 year olds are the fastest growing age group using the internet. According to the research, 89% of over 65's said they accessed the internet last year, up from 59% the year before, and now 1 in 5 own a tablet, up from 2% the year before. To read more about this research click here.
So the question for SMBs and marketers today is - How should you market to this age group on the internet?
- They Are Using Tabl
ets: So make sure your website and emails are mobile friendly. - They're Searching Online, But Not Buying: Know what information is important to this age group before buying and make it easy to find online. Publish lots of content using the right keywords, the words they use.
- They Want To Buy Offline: Make sure they know how to find your store, know your trading hours or how to book in a meeting. Publish your location on every page on your website, in your emails, and on all printed material.
- Give Them A Reason To Come Into Your Store: Offer in store product demonstrations and free trial periods. This is a low risk offer to meet you, your staff and test drive the product and talk to a real person.
Here are some articles to help you plan and publish the right content.
7 Steps To Help Small Business Plan Content Marketing
5 Ways Small Business Can Succeed At Email Marketing
Small Business Marketers: Learn How To Use Your Blog To Get Leads
