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Inbound Marketing Blog

7 Tips To Help You Discover The Keywords That Will Generate Leads

Posted by Stacie Chalmers on 24-Jan-2012 00:22:00

 

keywords research for inbound marketingOne of the key steps in marketing on the internet and social media is to use the right words – keywords - in your marketing content and communication.

The value of using the right keywords is that they are the words your prospects use to describe a problem, need or solution.

Therefore the goal of keyword research is to find out what words your prospects use. Not guess, but know! So how do you do that?


Here are 7 tips to finding the right keywords:


  1. Listen to your target audience: Have conversations with your target audience and learn what words they use. Networking groups, industry events, trade shows, local business groups, Chambers are all good opportunities for you to listen to your target audience.
  2. Check out conversations on LinkedIn: In the top right corner of LinkedIn is a search feature, use the drop down arrow to select Answers. Then use the Advanced feature to better target your search, using words you believe are what your target audience uses. Look for ways they use keywords in phrases and sentences.
  3. LinkedIn Groups: Conduct your own research in targeted LinkedIn groups and either start a discussion or use the Poll App to learn more about the words your prospects use. 
  4. Twitter Research: Use the search feature on Twitter to search for people that represent your audience, the geo location of your audience or keywords.  
  5. Google Search: Do a Google search for  keywords that represent your company, competitors, products, brands, and people to get ideas on other keywords, and phrases.
  6. Keyword Apps: Use tools and apps to expand your keyword selection and to sort out which keywords have high volume and low competition.  Two good apps are: Hubspot’s Keyword Grader and Google Adwords. – Keyword Tool.
  7. Focus on the right keywords: When choosing keywords don’t always go for the ones with the highest volume. Focus on relevancy and low competition (or difficulty). Often a keyword with a lower search volume which has a lower difficulty that is highly relevant will yield higher lead conversions.


What are your suggestions on finding the right keywords? Do you have any questions on how to find the right keywords for your business? If so please share all your thoughts, comments and questions below.

 

Here are some additional resources to help with your keyword research:

Why Keyword Rank Shouldn't Be Your Goal
10 Ways To Find The Right Keywords

Learn about the Inbound Marketing Coach - we cover keywords in step 2

 


Other Articles You May Find Helpful:

Topics: Lead Generation

 

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