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Inbound Marketing Blog

Small Business Marketers: Learn How To Use Your Blog To Get Leads

Posted by Stacie Chalmers on 06-Mar-2012 00:03:00

inbound marketing lead generationThe term “leads” in the title means “qualified leads” – read this article to learn how to attract qualified leads into your marketing funnel with an effective blog.

In my recent articles on blogging I write about how to use your blog platform to educate your audience. It may seem like you’re giving a lot of expertise and knowledge away to your competition but he truth is the benefit far outweighs the risk and here’s why.
Firstly, by sharing valuable content your audience is interested in and will share, helps to keep you top of mind, establishes you as an authority, builds credibility, educates prospects on your product and gives people a reason to share your product.

Secondly, if you focus on pushing out valuable content your audience will come to enjoy your articles, look forward to reading them – building rapport and trust. Once you have rapport and trust with your prospects they are more likely to convert to a lead and customer.

So now you have...
Awareness, expertise, credibility and trust.

The next step is lead generation!

To increase leads, make sure you have an offer on the side of your blog, just like I have the ebook and coaching series offers on this blog.  Personally, I hate being “sold to” or “pushed” and what I love about this approach to lead generation is that the education has been done on your prospects’ time and on their terms – without a pushy sales process to scare them away.

The art of lead generation and nurturing is to continue this added value as they move their way through the lead – buy process. Always giving the lead an opportunity to convert into a customer when they are ready.

A lead generation offer is an offer of information that the prospects want, in return for their contact information. What contact information you ask for needs to reflect the value of your free offer. Eg: A detailed research report is more valuable than a 2-page how to guide, so for the report you could ask for more than just the email, company name and contact name. You could ask for phone, company size or type or any other information that is valuable to you.

I’ve included links below for blogging and lead generation.

If you have any questions at all please use the comment section below. Happy blogging and lead generating.

Check out these blogging and lead generation resources:

9 Tips To Increase Leads From Your Landing Pages
Improve Lead Generation:  How To Understand Your Prospects Needs
Blogging Made Simple: Learn How To Write About What You Know

Other Articles You May Find Helpful:

Topics: Lead Generation, Small Business Marketing, Blogging


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