Developing an Inbound Marketing Plan doesn't have to be complicated or too time consuming. Here are some steps you can start today to help you create your own Inbound Marketing Plan, to give your online marketing efforts a plan and purpose, and get you closer to achieving your business goals.
The first step is align your product or service with your prospects’ needs or problems.
Next, create a marketing funnel that outlines, content and conversion tactics for each stage of the acquisition process:
Then, after you’ve worked out the marketing funnel, write an action plan to achieve each step:
And finally make sure you're able to track and measure your success. Use Google Analytics or Hubspot’s Closed Loop Analytics to track what keywords and sites are driving traffic and leads so you know what's working and what's not.
Like I said this is just a quick guide to get you started on the right track with your marketing. If you have any questions or would like me to elaborate on specific areas in future blog articles please let me know by commenting below or emailing me directly at: Stacie@theinboundmarketingcompany.com
Topics: Inbound Marketing Plan