--- title: Inbound Marketing Plan Mid Year Review Checklist + Solutions description: The purpose of this article is to give you a check list and solutions to planning your inbound marketing for the rest of the year. image: https://www.theinboundmarketingcompany.com.au/hs-fs/file-14921850-jpg/images/checklist.jpg --- [![TIMCO](https://www.theinboundmarketingcompany.com.au/hs-fs/hubfs/TIMCO_ASSETS/timco-logo.png?width=268&height=92&name=timco-logo.png "TIMCO")](https://www.theinboundmarketingcompany.com.au/) - [About](https://www.theinboundmarketingcompany.com.au/inbound-marketing-consultant-australia) - [Services](https://www.theinboundmarketingcompany.com.au/inbound-marketing-services) - [Clients](https://www.theinboundmarketingcompany.com.au/inbound-marketing-clients) - Resources - [Buyer Persona](https://www.theinboundmarketingcompany.com.au/buyer-persona) - [Inbound Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing) - [Content Strategy](https://www.theinboundmarketingcompany.com.au/content-strategy) - [HubSpot](https://www.theinboundmarketingcompany.com.au/hubspot) - [Blog](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog) - [Contact](https://www.theinboundmarketingcompany.com.au/inbound-marketing-solutions-contact) # Inbound Marketing Blog # Inbound Marketing Plan Mid Year Review Checklist + Solutions Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) on 20-Jul-2011 23:04:00 - [Tweet](https://twitter.com/share) ![inbound marketing checklist](https://www.theinboundmarketingcompany.com.au/hs-fs/file-14921850-jpg/images/checklist.jpg?width=266&height=261&name=checklist.jpg)   As you begin the second half of year, it’s a good time to review your [inbound marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing/) plan for the year to see how you’re tracking on results compared to goals. 1. Are you getting the traffic and conversions you need? 2. Have you been able to keep up with the daily and weekly requirements to achieve your goals? 3. Are your marketing tactics building momentum, and a sustainable business for the future? *The purpose of this article is to give you a quick reference check list with practical solutions to planning your inbound marketing for the rest of the year.* ## **Monthly Lead Generation Offer** Create 6 different offers that would be of value to your prospects, one for each month left in the year. What are your prospects needs, frustrations or pain-points? Can you create a how to guide, ebook or webinar that would be of value to your prospects?    - Start by brainstorming these ideas with your Sales, Marketing and Management Team.  - Then write six titles that would provide valuable information, answers and solutions. - Next, make sure the titles are compelling and use words your prospects’ use. - Now you have a monthly lead generation offer for each month, for the rest of the year. - All you need to do is assign responsibility for creating each offer. How to guides can be as simple as 2 pages, ebooks 8 pages and webinars 30 minutes. Focus on value of the content rather than the length. ## **Blogging For SEO and Lead Conversions**   Blogging helps with seo and lead conversions. Research has linked blog frequency to traffic and leads.  Weekly is a good start and is often a realistic target for most companies. Get your same team together to brainstorm 26 titles for blog topics, one each week for the rest of the year. Here are 5 different categories for ideas for blog articles, choose one from each group for each week of the month. - Use each of the abovementioned lead offers for a blog article. - Upcoming events, trade shows, industry awards, expos. - Link to, and write your own comments about; industry stats, research, news. - Top 10 Lists \[doesn’t have to be 10\] eg 10 Effective Ways To Get More Leads. - How to \[insert solution/problem\]. Eg: How To Blog In 10 Minutes a Day.   ## Promotion   - Create a CTA (call to action) button with a compelling title and reason to click and download the ebook/guide or attend the webinar. *See my free ebook CTA on this page as an example*. - The CTA button should link to a landing page that is only about the offer. - Place the CTA on your blog and home page. - Send out a tweet, LinkedIn status update, Facebook post and press release driving traffic to the landing page with the offer on it.   ## Email Marketing   - Send out an email to your contacts each month about your new offer. - Set up a lead nurturing campaign, a series of automated emails, that your new lead will receive after downloading your offer so they can learn more about your company. - To learn more about lead nurturing I've included some links below.   ## Analytics   Don’t forget to keep a track of the results so you can see what’s driving traffic and conversions  - here’s a quick template that will help you keep track of key metrics on a monthly basis. *[Download monthly report template here](http://theinboundmarketingcompany.com/Default.aspx?app=LeadgenDownload&shortpath=docs%2fmonthly+marketing+report+worksheet.xlsx)* If you would like to learn more about the tools / software to manage the abovementioned marketing tasks email me directly at: stacie@theinboundmarketingcompany.com **Do you have anything to add to this list? Or do you have some questions?** Please share them in the comment section below – we respond to all comments. ---   **Related blog articles you may also find valuable:** [5 Ways Small Business Can Success At Email  Marketing](http://theinboundmarketingcompany.com/inbound-marketing-blog/bid/55960/5-Ways-Small-Business-Can-Succeed-At-Email-Marketing) [17 Ways To Use Your  Blog For Inbound Marketing + To Get More Leads](http://theinboundmarketingcompany.com/inbound-marketing-blog/bid/52961/17-Ways-To-Use-Your-Blog-For-Inbound-Marketing-and-To-Get-More-Leads) [10 Inbound Marketing Tips To Help You Blog Effectively](http://theinboundmarketingcompany.com/inbound-marketing-blog/bid/18901/10-Inbound-Marketing-Tips-To-Help-You-Blog-Effectively) [Inbound Marketing Tactics for Lead Nuturing Success](http://theinboundmarketingcompany.com/inbound-marketing-blog/bid/36038/Inbound-Marketing-Tactics-For-Lead-Nurturing-Success) [How Lead Nuturing Helps Sales](http://theinboundmarketingcompany.com/inbound-marketing-blog/bid/54723/Izzy-Learns-Inbound-Marketing-7-How-Lead-Nurturing-Helps-Sales) ## Other Articles You May Find Helpful: [Valuable Marketing Advice To Set Achievable Goals In 2013](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/112288/Valuable-Marketing-Advice-To-Set-Achievable-Goals-In-2013) [Learn How to Align Marketing Tactics With Business Goals](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/107870/Learn-How-to-Align-Marketing-Tactics-With-Business-Goals) [Learn How To Create An Inbound Marketing Plan \[free ebook\]](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/105289/Learn-How-To-Create-An-Inbound-Marketing-Plan-free-ebook) [90 Day Planner + Tips To Help You Plan Your Inbound Marketing for Q1](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/85393/90-Day-Planner-Tips-To-Help-You-Plan-Your-Inbound-Marketing-for-Q1) [Inbound Marketing 90 Day Plan For 4th Quarter](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/bid/73910/Inbound-Marketing-90-Day-Plan-For-4th-Quarter) Topics: [Inbound Marketing Plan](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing-plan)   [![](https://blog-cdn.feedspot.com/wp-content/uploads/2017/08/Inbound-Marketing-transparent_216.png)](http://blog.feedspot.com/inbound_marketing_blogs/) ### Subscribe to blog ### Connect with us ### Recent Posts ### Posts by Topic - [Inbound Marketing (66)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing) - [Small Business Marketing (38)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/small-business-marketing) - [Lead Generation (33)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/lead-generation) - [Social Media Marketing (31)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/social-media-marketing) - [SEO (30)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/seo) - [Hubspot (29)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/hubspot) - [Content Marketing (27)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-marketing) - [Buyer Persona (24)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/buyer-persona) - [Blogging (20)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/blogging) - [Get Customers (20)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/get-customers) - [Social Media (17)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/social-media) - [Get Found (15)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/get-found) - [Buyers' Journey (13)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/buyers-journey) - [Content Strategy (12)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-strategy) - [Inbound Marketing Plan (11)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing-plan) - [Inbound Sales (11)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-sales) - [Marketing Automation (11)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-automation) - [Buyer Personas (10)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/buyer-personas) - [Marketing ROI (10)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-roi) - [Email Marketing (9)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/email-marketing) - [Inbound Culture (9)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-culture) - [Marketing and Sales Alignment (8)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-and-sales-alignment) - [Sales Enablement (8)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/sales-enablement) - [Website (8)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/website) - [Data Driven Marketing (7)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/data-driven-marketing) - [Facebook (7)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/facebook) - [Get Leads (6)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/get-leads) - [Lead Nurturing (6)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/lead-nurturing) - [Big Data (5)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/big-data) - [CRM (5)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/crm) - [Hubspot Partner (5)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/hubspot-partner) - [State of Inbound (5)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/state-of-inbound) - [Analytics (4)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/analytics) - [Customer Experience (4)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/customer-experience) - [Customer Journey Strategy (4)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/customer-journey-strategy) - [Lead Conversion (4)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/lead-conversion) - [Marketing Strategies (4)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-strategies) - [Social Media Strategy (4)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/social-media-strategy) - [Digital Marketing (3)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/digital-marketing) - [Inbound Marketing Methodology (3)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing-methodology) - [Inbound15 (3)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound15) - [Landing Pages (3)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/landing-pages) - [Mobile Marketing (3)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/mobile-marketing) - [Social Media Scoop (3)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/social-media-scoop) - [Artificial Intelligence (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/artificial-intelligence) - [Business Strategy (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/business-strategy) - [Customer Surveys (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/customer-surveys) - [Inbound Marketing Tools (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing-tools) - [Inbound13 (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound13) - [Marketing Love (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-love) - [New Year (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/new-year) - [Outsource Inbound Marketing (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/outsource-inbound-marketing) - [Outsource Marketing (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/outsource-marketing) - [Predictive Intelligence (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/predictive-intelligence) - [SME Marketing (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/sme-marketing) - [Sales Automation (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/sales-automation) - [Sales Technology (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/sales-technology) - [Small Business Marketing Guide (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/small-business-marketing-guide) - [Strategic Planning (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/strategic-planning) - [Sydney Hills Business (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/sydney-hills-business) - [hubspot3 (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/hubspot3) - [smarketing (2)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/smarketing) - [Branding (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/branding) - [CTAs (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/ctas) - [Chris Brogan (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/chris-brogan) - [Client Case Study (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/client-case-study) - [Content Calendar (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-calendar) - [Content Mapping (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/content-mapping) - [Context Marketing (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/context-marketing) - [Engagement (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/engagement) - [Flywheel (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/flywheel) - [Google Adwords (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/google-adwords) - [Inbound - Company Wide (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-company-wide) - [Inbound Experience (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-experience) - [Inbound Marketing Book (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing-book) - [Inbound Marketing Philosophy (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing-philosophy) - [Inbound Marketing ebooks (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing-ebooks) - [Introduction To Inbound Marketing (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/introduction-to-inbound-marketing) - [Lovable Marketing (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/lovable-marketing) - [Marketing Blueprint (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-blueprint) - [Marketing Pan (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-pan) - [Marketing Plan (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-plan) - [Marketing Tactics (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-tactics) - [Marketing and IT (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/marketing-and-it) - [Modern Buyer (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/modern-buyer) - [Omni-Channel (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/omni-channel) - [Online Marketing (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/online-marketing) - [Outbound Marketing (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/outbound-marketing) - [Real Time Marketing and PR (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/real-time-marketing-and-pr) - [SOIM2013 (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/soim2013) - [Sales Process (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/sales-process) - [Smart Content (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/smart-content) - [Social Selling (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/social-selling) - [Twitter (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/twitter) - [Video Marketing (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/video-marketing) - [buyer jouney (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/buyer-jouney) - [eBook (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/ebook) - [inbound marketing workshop (1)](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing-workshop) see all [![TIMCO](https://www.theinboundmarketingcompany.com.au/hs-fs/hubfs/TIMCO_ASSETS/timco-logo.png?width=268&height=92&name=timco-logo.png "TIMCO")](https://www.theinboundmarketingcompany.com.au/) - [Home](https://www.theinboundmarketingcompany.com.au/) - [Blog](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog) - [About](https://www.theinboundmarketingcompany.com.au/inbound-marketing-consultant-australia) - [Solutions](https://www.theinboundmarketingcompany.com.au/inbound-marketing-solutions) - [SEO](https://www.theinboundmarketingcompany.com.au/search-marketing-consultant) - [Keywords](https://www.theinboundmarketingcompany.com.au/keywords) - [Social Media](https://www.theinboundmarketingcompany.com.au/social-media-marketing) - [Lead Generation](https://www.theinboundmarketingcompany.com.au/lead-generation) - [PR/Media](https://www.theinboundmarketingcompany.com.au/pr-and-media) - [Hubspot](https://www.theinboundmarketingcompany.com.au/hubspot-partner) - [Inbound Marketing](https://www.theinboundmarketingcompany.com.au/what_is_inbound_marketing) - [Clients](https://www.theinboundmarketingcompany.com.au/inbound-marketing-clients) - [Contact](https://www.theinboundmarketingcompany.com.au/inbound-marketing-solutions-contact) © The Inbound Marketing Company 2009