To be successful at any type of lead generation whether it’s organic or paid you should set up a specific landing page designed solely for one offer and one purpose – to convert traffic to a lead.
Each and every time you create a new offer set up a specific landing page for that offer. Some examples are:
1. Paid search to promote a webinar
2. Organic search for a whitepaper promoted via social media and a blog
3. A Call To Action (CTA) on your website to download an ebook
To boost lead conversions your landing page should:
Give these guidelines a try next time you promote an offer or run a paid search campaign and let me know if you get higher conversions. You can find me by clicking on the social media links to your right. Please connect and share - I look forward to connecting with you.
Here’s an example of a landing page – it’s my latest offer – the free Inbound Marketing Coach.