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According to emailmonday, 49% of companies currently use marketing automation. Yet despite its growth in popularity, there are a few myths floating around out there giving marketing automation a bad name that it definitely doesn’t deserve. Maybe you’ve heard that marketing automation is just another form of spam, or perhaps you’ve heard it’s just way too difficult to manage.
Topics: Marketing Automation
Did you know marketing automation is considered one of the best marketing technologies? As of last year, 49% of companies are using marketing automation systems, with over half B2B companies using the technology.
Topics: Marketing Automation
We are almost half way through 2017 and by now you’ve no doubt heard about ‘marketing automation’, right? If this is your first time hearing about it, check out our blog post here for more info. Essentially, marketing automation is about optimising your marketing campaigns. From optimising time to optimising the focus of your campaign, marketing automation is a highly useful tool that goes beyond automating repetitive tasks.
Topics: Marketing Automation
We’ve all had those days; you know the ones where we are so busy we don’t have time to grab a takeaway cappuccino let alone get through a massive to-do list that gets bigger every minute? Yeah, you know what I’m talking about. That’s probably what your day looks like more often than not. However, the world is a wonderful place that seems to churn out advanced technological innovations every day. One of the innovations that we particularly love is marketing automation.
Topics: Lead Nurturing, Marketing Automation, Get Customers
When developing your content strategy, it is vital you understand the path your customers take towards conversion. If you don’t, you’re potentially missing out on countless conversions. Moreover, would you know if your marketing efforts are not in synchronicity with what’s important to your customers? Do you know how to fix it? In this article, I’m going to discuss how you can develop a data-driven customer journey to improve your marketing results and customer experience.
