---
title: How To Do Inbound Marketing On A Tight Budget
description: This is a quick guide to help small businesses with little to no marketing budget market their business on the internet    Understand Your Market
---

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# Inbound Marketing Blog

# How To Do Inbound Marketing On A Tight Budget

Posted by [Stacie Chalmers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/author/stacie-chalmers) on 30-Jun-2009 01:45:00

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This is a quick guide to help small businesses, with little to no marketing budget, market their business on the internet. 

**Understand Your Market**:

- Understand the persona of who IS buying your product or service and who is visiting your website, but NOT converting.
- More than just demographics, understand some of their social and internet habits.
- What are their needs, problems and how do you help?
- When you communicate with your audience don't promote your product, company or brand.
- Communicate the benefits of your product or service and you how solve a problem and meet their needs and desires.

**Keyword Phrases:**

- Choose keyword phrases that your audience is using on the internet.
- Use these keywords in your page titles, headings and content on your website.
- Use these keywords in your blogs and other online content.
- Include hyperlinks from keywords to relevant pages on your website.

**Website:**

- Communicate in the value system of your audience and provide them with relevant information that is of value to them.
- Keep your website clear and easy to understand as well as easy to navigate.
- Make sure your visitor knows what to do next if they want more information or to make a transaction.
- Have a call to action on every page.

**Twitter:**

- Set up a Twitter account.
- Search for topics and words that are relevant to your industry and start following these people.
- Add value to your followers by tweeting links to interesting articles.
- Retweet other tweets that would be of benefit to your followers.
- Register your Twitter account under relevant topics on the Twitter directory twitr.org.

**Facebook and LinkedIn:**

- Search for industry groups and business pages that represent your target audience and network.
- Start engaging with them by adding valuable comments to their posts, discussions and comments.

**Promote:**

- The best way to promote your product or service online is to offer something for FREE that is of value to your audience. Free ebook, trial, tool, webinar all work well.
- Communicate with your network and audience by adding value, providing information and advice.
- Post on your Facebook and LinkedIn status or Tweet, a creative promotional message that communicates how your product or service may help and include a link to a Landing Page on your website.

**Landing Page:**

- Landing pages are designed to generate leads. The objective here is to offer the visitor something of value in return for their contact information. Depending on what you're offering depends on the amount of contact information you can expect to get in return. Ask for the minimum amount of information required so you don't lose the prospect.

**Analyzing:**

- Analyze your results. The important metrics are conversions. How many visitors are converting to leads and how many leads are converting to sales.
- Monitor your marketing activities daily (at a minimum) to stay up to date with what's driving conversions.
- Try new things, test and measure and see what yields better results.
- Repeat what works.

The important rule of thumb with the internet is to add value, it's about giving first. It may take some time until you start to see results but it's worth the time and dedication.

If you're a small business owner I would like to know if this helped you with knowing where to start and how to market your business on the internet?

## Other Articles You May Find Helpful:

[How to Build a Successful Inbound Marketing Strategy](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-to-build-a-successful-inbound-marketing-strategy)

[4 Financial Benefits to Outsourcing Your Marketing to an Inbound Marketing Agency](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/4-financial-benefits-to-outsourcing-your-marketing-to-an-inbound-marketing-agency)

[Why HubSpot is the Right Tool for Australian Small Businesses](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/why-hubspot-is-the-right-tool-for-australian-small-businesses)

[How to Increase Your Revenue From Existing Customers](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/how-to-increase-your-revenue-from-existing-customers)

[Inbound Marketing Trends to Watch in 2017](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/inbound-marketing-trends-to-watch-in-2017)

 Topics: [Inbound Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/inbound-marketing), [Small Business Marketing](https://www.theinboundmarketingcompany.com.au/inbound-marketing-australia-blog/topic/small-business-marketing) 

  

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