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Inbound Marketing Blog

5 Things Every Small Business Owner Needs to Know About Blogging

Posted by Stacie Chalmers on 07-May-2011 07:00:00


inbound marketing light bulb1. Your blog will increase organic search rank.
2. Your blog will increase traffic to your site.
3. Your blog will increase leads.
4. Your blog will position you as a thought leader.
5. Your blog is your own PR.

Now are you compelled to start blogging more frequently?

I often get asked about the value of blogging for business, and to be honest, I just can’t stress the importance and value of blogging, especially for small business.  Hopefully, in this short article, you’ll learn enough about the value of blogging for business and be compelled to start, or continue.

Your blog will increase organic search rank

  • Firstly, make sure your blog is hosted on your website’s domain. This will give your website the SEO benefit. The url should be something like:
    Eg: www.yourbusiness.com/blog or blog.yourbusiness.com
  • Each blog article you publish is counted as a page on your site. Google prefers sites that have more pages.
  • Apply SEO best practices to your blog, just like any other web page.  Blog articles often show up in searches above static web pages.

Your blog will increase traffic to your site

  • Well written articles that address prospects' pain points and provide solutions are a valuable reason for prospects to visit your site.
  • Promote your blog article to your social network, and you’ll have the increased value of social media and organic search driving traffic to your site, via your blog. Make it easy for your readers to share the article with their network by including social share buttons, just like this article.

Your blog will increase leads

  • Include Calls To Action (CTAs) for lead gen. offers  on your blog. Like my Free Inbound Marketing ebook
  • You can use CTAs as top banners, side buttons or at the end of your article.

Your blog will position you as a thought leader

  • Take the time to learn what problems, needs, frustrations your target audience has and how you help.
  • Write articles that address these problems. 
  • Think about the questions you get asked when talking to leads and customers.
  • Put yourself in your prospects shoes, think like a customer. 
  • Your blog articles should be educational, informative, think of yourself as a teacher, educator for your industry. 

Don’t you prefer to buy from someone who knows their business well?

Your blog is your own PR

  • Use your own blog to promote interesting news about new products, industry updates, specials and deals.

Because of the amount of spam on my blog comments I’ve disabled comments. However, if you have a question or would like to learn more about blogging or any other part of Inbound Marketing please feel free to reach out to me directly.

Please share this article with your network by using the social share buttons at the beginning of this article, or the Wibiya bar below.

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Topics: Inbound Marketing, Blogging


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