Inbound Marketing Blog

Perhaps the reason this saying still persists today is because it actually challenges us to accept a powerful truth. It’s my view that the sentiment of ‘know your customer’ offers us an inherent wisdom that’s central to marketing success.

It seems that these days, every business and budding entrepreneur has a blog. Some people use it really effectively, others neglect it only posting new material as an after-thought or when time permits.

But that approach can be seriously holding back your business, stifling your attempts to generate new leads and draw traffic to your website. Blogs are a powerful way to generate fresh content for your website, boost your search engine rankings and connect with prospective buyers.

Search Engine Optimisation, otherwise known as SEO, is the process of optimising your website and its content so it ranks highly in search engine results, for certain keywords and phrases. 

News, updates and the latest buzz you need to know about in the world of Social Media.

In my earlier post "Identifying Your Buyer Persona: 8 Questions You Must Ask", I outlined the steps involved in identifying your ideal customer and the factors that influence their buying criteria.

Inbound Marketing is taking over the world. Well, the marketing world at least. Yes, I may be a little biased. But the State of Inbound report 2015 does share some compelling statistics to support my claim.

For anyone unfamiliar with the State of Inbound, it’s an annual report conducted by HubSpot who survey the world’s Inbound Marketing practitioners. It asks them their most pressing priorities, the challenges they face, and the tactics they’ve used to meet those challenges. The result is the State of Inbound report, and it provides insight into Inbound Marketing practice, global adoption and emerging trends.

News, updates and the latest buzz you need to know about in the world of Social Media.

Inbound is a philosophy and a methodology that influences more than just marketing tactics like content, search and social media, but also the way the entire company should view and treat people – I call it the Inbound Culture.