In the last blog article, Izzy learnt about Inbound Marketing and how it is about having a strategic presence so your prospects can find you. With more and more people doing research on the web and buying online, having a website that prospects can find is going to be key to marketing in 2011.
Izzy started to think, having the website is one thing, but the challenges are going to be:
Izzy starts researching the different options for Inbound Marketing. He is impressed when he learns that one of the leading software companies reported a 98% client retention rate, with customers seeing a significant increase in website traffic and leads. Reviewing their customer Case Studies helped Izzy make up his mind. The Hubspot integrated inbound marketing system was definitely the right choice for him. Not only will he be able to track what’s driving traffic and conversions through their closed looped marketing system, he’ll be able to upload content and blogs himself. All without the added expense of an IT professional, or having IT coding knowledge. Hubspot’s range of tools meant he could manage all the key aspects of effective inbound marketing like:
And the best thing about all of this, is that it has been designed for people just like Izzy – marketers and business owners who aren’t tech savvy. As technology continues to evolve Hubspot evolves too, meaning Izzy can rely on Hubspot to keep him up to date with the latest tools for marketing his business on the web.
Izzy could hardly wait to sign up and get his website live.
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Topics: Inbound Marketing, Hubspot
