As we learn more about the benefit of blogging for lead generation and SEO, the question of 'what to write' is becoming a growing problem for many inbound marketers.
Sitting in on a recent webinar about blogging I learnt 20 ways to come up with blog topics which I thought were valuable, so I wanted to share them with those who didn't attend the webinar.
The credit for this information goes to Hubspot's Content Camp Councellors.
- Talk to your sales and/or customer service departments. They talk to prospects and customers all day and have a good idea on the questions they're asking.
- Surveys - Survey Monkey is one I see used a lot. Present the results in a blog article. To boost participation keep the questions to a minimum.
- Other relevant blogs - write a review about other industry blogs and/or websites.
- Industry Trends - what's happening in your industry, what's the buzz? This will also help establish you as an industry thought leader.
- Recent News - company acquisitions, new companies. What about new products or services?
- Linked In Answers - search by keywords relevant to your industry and look for questions you can answer. Answer them in a blog post.
- Guest Blogging - get your customers, partners and employees participating.
- Numbered Lists - Just like this article.
- List of Links - Include a list of industry bloggers or websites that also provide valuable information for your readers.
- Educate and Teach - 'How to', 'Checklists', 'Guides'...
- Share a recent experience - share a book, article, webinar or trade show
- Press Release - use your blog as a press release before publishing on the wires.
- Email Inbox and Outbox - review topics, look for questions - these are all potential blog topics.
- Youtube - recent stats show that blogs with videos get more inbound links.
- Incentives - use gifts and rewards for popular posts to encourage employees to participate.
- Blog Comments - review comments on earlier blogs and other blog articles for topic ideas.
- FAQs - write a blog article about each of your FAQs.
- Keyword Grader - review your keyword grader looking for keywords with low difficulty (under 60) that have some search volume.
- Facebook, Twitter, Linked In - Ask a question and summarise in a blog article. You may like to offer a link to any specific answers that get published.
- Customer Success Stories - summarise in a blog article with a link to a landing page to download the case study.
Related Articles You Might Be Interested In:
10 Ways To Get Targeted Blog Subscribers
17 Ways To Use Your Blog For Inbound Marketing and To Get More Leads
10 Inbound Marketing Tips to Help You Blog More Effectively
If you have any other ideas please share them in the comment section below.
Your goal should be 2-3 blog posts per week. If you need some extra resources for planning, writing, publishing and implementing best practices for lead conversion we can help!
Complete our inquiry form to schedule a call.
