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Inbound Marketing Blog

Where Should You Spend Your Lead Generation Budget in 2012?

Where to spend your marketing dollars is becoming more and more confusing for many businesses. Traditional channels like advertising, cold calling and direct mail are yielding fewer quality leads, which means the cost per lead is increasing. With new marketing opportunities opening up with the internet and social media, the confusion on where to spend marketing budgets increases.

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Posted by Stacie Chalmers 21 July 2012 08:07:00

Topics: Inbound Marketing, Lead Generation

First Step In Inbound Marketing Is Get Found: Learn how here

Would you like to learn how to get better at marketing your business?  The key is to have prospects find you when they are looking.The first step is to determine where your target audience searches for your product or service?

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Posted by Stacie Chalmers 19 July 2012 06:03:00

Topics: Inbound Marketing, SEO

Inbound Marketing v's Outbound Marketing

For those of you new to term Inbound Marketing it means to 'pull in' and 'attract' your target audience, it is permission based marketing.

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Posted by Stacie Chalmers 17 July 2012 06:01:00

Topics: Inbound Marketing, Outbound Marketing

4 Content Marketing Templates To Plan 90 Days of Marketing

How was your first quarter of 2012? Did you achieve your lead, customer and revenue goals? Did you get through all your tasks?

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Posted by Stacie Chalmers 05 April 2012 23:38:00

Topics: Inbound Marketing, Content Marketing

5 Steps To Help Small Business Switch To Facebook’s Timeline

It's easy to get overwhelmed with all the changes to the internet, social media and specifically Facebook. Especially when you're trying to run your business and just keeping up with technology is a job in itself.  

With Facebook switching all Business Pages to the new Timeline format this Friday March 30th, I thought I'd share what's important to do and understand before Friday. Here’s a 5 step quick intro to help you get started.

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Posted by Stacie Chalmers 29 March 2012 01:28:00

Topics: Inbound Marketing, Social Media Marketing, Facebook

6 Benefits and 8 Stats You Must Know About Business Blogging

 

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Posted by Stacie Chalmers 16 February 2012 13:32:00

Topics: Inbound Marketing, Blogging

Download Inbound Marketing Content Calendar For Blogging


If one of your problems with blog writing is the planning and scheduling, you're not alone! I see questions on forums and LinkedIn groups around these topics all the time.

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Posted by Stacie Chalmers 07 February 2012 00:06:00

Topics: Inbound Marketing, Lead Generation, Blogging, Content Calendar

Buyer Persona + Inbound Marketing = Success: Learn why and how here


Understanding your target audience is one the first things to do when developing an Inbound Marketing Plan – its marketing 101. It’s where I start with all my clients so I can provide marketing tactics that align with their target audience values and needs, and business objectives. To understand your target audience, you MUST know your Buyer Persona.

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Posted by Stacie Chalmers 19 January 2012 00:20:00

Topics: Inbound Marketing, Buyer Persona

5 Ways Inbound Marketers Should Enjoy The Holidays

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Posted by Stacie Chalmers 24 December 2011 05:04:00

Topics: Inbound Marketing

Inbound Marketing Takeaway from #IMS11 and #HUGS11: Standing Out

Escaping The Competitive Marketing Herd
Last week marketing enthusiasts came together in Boston for the Inbound Marketing Summit 2011. One of the first speakers was Youngme Moon - I really loved this presentation she was both engaging and informative. Although her examples related to big business I felt there were some great takeaways for SMBs and so I wanted to share some of her talk with you.

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Posted by Stacie Chalmers 26 September 2011 21:55:00

Topics: Inbound Marketing, Hubspot

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