Where to spend your marketing dollars is becoming more and more confusing for many businesses. Traditional channels like advertising, cold calling and direct mail are yielding fewer quality leads, which means the cost per lead is increasing. With new marketing opportunities opening up with the internet and social media, the confusion on where to spend marketing budgets increases.
Would you like to learn how to get better at marketing your business? The key is to have prospects find you when they are looking.The first step is to determine where your target audience searches for your product or service?
Topics: Inbound Marketing, SEO
For those of you new to term Inbound Marketing it means to 'pull in' and 'attract' your target audience, it is permission based marketing.
Topics: Inbound Marketing, Outbound Marketing
How was your first quarter of 2012? Did you achieve your lead, customer and revenue goals? Did you get through all your tasks?
Topics: Inbound Marketing, Content Marketing
It's easy to get overwhelmed with all the changes to the internet, social media and specifically Facebook. Especially when you're trying to run your business and just keeping up with technology is a job in itself.
With Facebook switching all Business Pages to the new Timeline format this Friday March 30th, I thought I'd share what's important to do and understand before Friday. Here’s a 5 step quick intro to help you get started.
Topics: Inbound Marketing, Social Media Marketing, Facebook
If one of your problems with blog writing is the planning and scheduling, you're not alone! I see questions on forums and LinkedIn groups around these topics all the time.
Topics: Inbound Marketing, Lead Generation, Blogging, Content Calendar
Understanding your target audience is one the first things to do when developing an Inbound Marketing Plan – its marketing 101. It’s where I start with all my clients so I can provide marketing tactics that align with their target audience values and needs, and business objectives. To understand your target audience, you MUST know your Buyer Persona.
Topics: Inbound Marketing, Buyer Persona
Escaping The Competitive Marketing Herd
Last week marketing enthusiasts came together in Boston for the Inbound Marketing Summit 2011. One of the first speakers was Youngme Moon - I really loved this presentation she was both engaging and informative. Although her examples related to big business I felt there were some great takeaways for SMBs and so I wanted to share some of her talk with you.
Topics: Inbound Marketing, Hubspot