Blogging, social media platforms and sending out the occasional informative emails are fundamental to your inbound marketing strategy. But have you ever considered adding long-form content to the mix?
Recent Posts
I’d like you to imagine any one of the following scenarios and consider how likely you’d be to attempt them:
- Build a house without nails
- Run a marathon without shoes
- Bake a cake without an oven
- Grow a veggie garden without water
Sounds pretty ridiculous, right?
Topics: Small Business Marketing, Blogging, Get Found, Marketing Pan
“It is not the job of search engine optimisation to make a pig fly. It is the job of the SEO to genetically re-engineer the website so that the pig becomes an eagle.” – Bruce Clay
If creating a great website is like building a road, then Search Engine Optimisation (SEO) is the map; it points you in the right direction and is an essential tool in getting you to your destination.
SEO is a set of techniques that make it easier for search engines to find, include, categorise and rank your web content.
Rather than being an after-thought, effective SEO needs to be part of your core marketing strategy. When done correctly it not only attracts more visitors to your website, but it attracts the right kind of visitors: people who are already looking for your products and services and are more likely to be converted in qualified sales leads.
There was a time, not all that long ago, when milkmen would go from door-to-door delivering glass bottles of milk to Australian homes.
Topics: Inbound Sales, Get Customers, CRM
Contrary to what you may believe about online marketing, email is not a dirty word.
Topics: Email Marketing, Marketing Automation
The humble blog. What started as a hobby in the late 90s has become a complete marketing revolution. From Fortune 500 companies to sole traders, blogging has become one of the most fundamental ways to market to new and existing customers.
Topics: Blogging, Get Customers, Get Leads
A new survey has revealed that Australian small businesses are still grappling with the best ways to market their business and generate new leads.
On 17 December 1997, science fiction and literary enthusiast Jorn Barger sat down at his computer and retitled his online diary – a collection of his musings covering everything from AI to James Joyce – to ‘weblog’. It was a blend word combining the phrase ‘logging the web’.
Topics: Small Business Marketing, Blogging, Get Found
“Today it’s not about ‘get the traffic’ – it’s about ‘get the targeted and relevant traffic.” – Adam Audette
Topics: Content Marketing, Buyer Persona, Online Marketing, Get Customers
