This morning I had the pleasure of attending the Sydney Hills Chamber monthly breakfast - with guest speaker Jim Taggart. I was impressed, to say the least - he is an accomplished, wise and inspiring business and community leader.
What I loved about today's business success presentation was Jim's focus on the heart of people - not about what we should or shouldn't do, but about with whom we should aspire to be as a person, at the core. Which then overflows into building the right relationships and business opportunities to achieve business success. After all - business is all about people.
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Topics:
Small Business Marketing
In recent months Google has introduced changes to their algorithm to penalize sites trying to “trick” the search engines, and reward the sites who are focused on the customer experience and publish quality sites.
I've published many blog articles on choosing keywords so I won’t go over that again, at the end of this article you’ll find links to those articles. So let's assume you have your list of keywords, you even know where and how to use your keywords, but you’re struggling with the implementation. How do you make it happen?
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Topics:
Small Business Marketing,
SEO
The number one request I get as an inbound marketing consultant is to help companies rank higher in search results to drive more traffic to their site. So the question begs; “how do we do this the right way?” Thankfully Google is committed to returning search results that are highly relevant to searchers’ requests. They do this by updating their search algorithm, the way they rank web pages and return results to the searcher, to penalize sites that use tactics that cheat the system, known as ‘black hat’, ‘keyword stuffing’ and ‘webspam’.
"The key takeaway is that Google is changing its algorithm to reward quality sites – so stay focused on publishing quality content."
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Topics:
Small Business Marketing,
SEO
While your end goal for might be sales, the secret to success for lead generation with social media is to know where it fits into the buy cycle for your business. My view is that it's at the beginning, and should be utilized to build reach, awareness, rapport, trust and authority. So here are my 9 social media tips for small business owners and marketers:
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Topics:
Lead Generation,
Social Media Marketing,
Small Business Marketing
This article has been written for small business owners and marketers who want to understand enough about SEO to get results but not to qualify for a Masters in SEO. Use this article as your quick guide to finding the right keywords and knowing what to do with them.
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Topics:
Small Business Marketing,
SEO
If you are in charge of marketing and generating leads and customers for your business then understanding content marketing, if you want to be successful, is important. "But why?" I hear you ask.
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Topics:
Content Marketing,
Small Business Marketing
The term “leads” in the title means “qualified leads” – read this article to learn how to attract qualified leads into your marketing funnel with an effective blog.
In my recent articles on blogging I write about how to use your blog platform to educate your audience. It may seem like you’re giving a lot of expertise and knowledge away to your competition but he truth is the benefit far outweighs the risk and here’s why.
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Topics:
Lead Generation,
Small Business Marketing,
Blogging
This article is a follow on from last week’s post 11 Marketing Strategies For Which Small Business Should Use Blogs. Assuming you’ve had the chance to read that article, I thought I’d share how to use video in your blogs and communication.
It’s great to mix up the format of your blogs with video, written word and images. As well as the style – entertaining, funny, educational and informative. Using different formats like video and presentations can help communicate an important message that the written word, alone can’t. Like bringing personality and life to your company and products. Here’s a few ideas on how to use video to keep your blogs interesting and valuable.
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Topics:
Small Business Marketing,
Blogging
Blogging is a communication tool that provides small business marketers with the unique opportunity to achieve a range of marketing strategies and tactics that were once left up to professionals, or only those with deep pockets. The internet and social media have leveled the marketing playing field and small businesses should take advantage of this opportunity.
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Topics:
Small Business Marketing,
Blogging