As we know, the sales game has changed. Today’s customers are now 70% of the way through the buying process before they’re willing to talk to a salesperson. This reality has banished old sales tactics to the dustbin of history, hopefully never to be seen again.
Topics: Social Media, Social Selling
In recent times Social Media advertising has emerged as a powerful marketing force, particularly those backed by robust data and solid metrics.
Topics: Social Media, Data Driven Marketing
As a small business owner, you already know that social media is a great tool to drive more traffic to your website, but are you struggling to see it work for your business?
Take a look at our tips below to discover how you can use social media to drive more people to your website.
Topics: Social Media, Get Found
It’s a conundrum that can be the difference between profit and loss for small businesses: which social media platform should I focus my efforts on?
Topics: Social Media Marketing, Buyer Persona, Social Media, Get Found
Are you drowning in information, new ideas and ways to grow your business?
It seems everyone is an expert in SEO and Social Media, making it difficult for small business owners to break through the noise, and know to whom they should listen.
The purpose of this article is to share my favourite inbound marketing articles of the week, from the thought leaders I have grown to trust over the years.
Topics: Lead Generation, Email Marketing, SEO, Social Media