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If one of your problems with blog writing is the planning and scheduling, you're not alone! I see questions on forums and LinkedIn groups around these topics all the time.
Topics: Inbound Marketing, Lead Generation, Blogging, Content Calendar
Blogging is one of the best
inbound marketing tactics. It helps with
search marketing – helping you get found, and it helps with
lead generation – helping you get leads and customers. But for many, knowing what to write or how to write is just a task that seems overwhelming. The truth is you know your product (or service) and customers better than anyone. You have the knowledge, it’s just a matter of learning how to turn a phone conversation, email or networking discussion into a blog article.
The purpose of this article is to show you how to turn what you already know into effective blog articles.
Once a month or quarter set aside 1-2 hours and sit down with your sales and/or management team (or yourself if you are the management team) and write down the answers to the following questions:
The purpose of this article is to show you how to turn what you already know into effective blog articles.
Once a month or quarter set aside 1-2 hours and sit down with your sales and/or management team (or yourself if you are the management team) and write down the answers to the following questions:
- Why do people need your product or service?
- What is their problem, need or pain point?
- Why should they buy from you?
- What are the problems if they buy the wrong product or service?
- What should they know before making a purchasing decision?
- What questions do customers ask before buying?
- What questions or reservations do people who don’t buy ask?
- Why don’t people buy from you?
- What do people want to know about your company before buying?
Answers to these questions are all blog topics or even a series of blogs.
Topics: Blogging
Understanding your target audience is one the first things to do when developing an Inbound Marketing Plan – its marketing 101. It’s where I start with all my clients so I can provide marketing tactics that align with their target audience values and needs, and business objectives. To understand your target audience, you MUST know your Buyer Persona.
Topics: Inbound Marketing, Buyer Persona
